Steve Jobs: Apple TV Will Run Apps
Following the indications
that the new Apple TV is running iOS under the hood, several observers began speculating that the device could be modified (read: jailbroken
) to run custom apps. Well, Steve Jobs is already out ahead of that. In an interview with Bloomberg, Jobs said that Apple would create an App Store for the Apple TV "when the time is right."
The possibilities of TV-watching apps haven't really been explored yet. The Hollywood Reporter
reviewed an app by Disney and Nielsen
that would add interactive content to a "fictional documentary" (whatever that is) coming out on ABC this fall called My Generation. The app syncs with the show by listening for audio cues through the iPad's microphone so it knows what the user is watching.
Steve Jobs talked to Bloomberg Businessweek
about his ambitions regarding Apple TV
, which he's still maintaining is "just a hobby. However, writer Peter Burrows concluded that "Apple wants to become king of the living room." Jobs talked about "an App Store for the TV that could do for television sets what all those apps have done for the iPhone," and left open to possibility that the apps might not be only for the Apple TV. Burrows mused about the iPad as "the TV of tomorrow," to which Jobs replied "That's how I do most of my TV watching today."
It's not clear how much space there is on the device; as Nick Hesson noted
, it's intended for streaming video, not storing it locally. However, given the relatively low cost of flash memory, it's possible that there's a decent amount of space, and Jobs's announcement would seem to seal that deal. A user of the MacRumors forums, however, figured out a way to [ame=http://forums.macrumors.com/showthread.php?p=11075263#post11075263] stream apps[/ame] to an Airport Express using AirPlay with iOS 4.2, opening up interesting possibilities for apps that would be streamed in the same way as content.