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  • Apple is a Big Customer of Google AdWords



    AdAge magazine has obtained a top-secret document that sheds some light on what we all know Apple is up to - purchasing Google AdWords. This so-called leaked internal data, however, reveals a plethora of information regarding just how much money large companies - like Apple and others - actually spend with the search engine giant. And the findings may be surprising to many.

    According to the document, Apple coughs up as much as $1 million a month on Google AdWords, a reality illustrated by a one month example of Apple's investment in search-related advertisements. Needless to say, if Apple's appetite for AdWords in June (the month in which the $1 million was spent by Apple) represents an average 30 day advertising cycle for the Cupertino tech giant, Apple may be spending upwards of $12 million a year with Google.

    Of course, Apple is far from being alone in the category of big AdWords spenders. According to the AdAge report, nearly fifty companies spent better than $1 million in June. Many more spent between $500,000 and $1 million. And a whopping 357 companies spent a relatively paltry (insert sarcasm here) $100,000 to $500,000. It should be noted, however, that Google's best and biggest AdWords customer in June was Apple's good buddy and the exclusive US carrier of the iPhone, AT&T, a company that spent better than $8 million on AdWords.

    To read the full AdAge report, click here.

    AdAge
    This article was originally published in forum thread: Apple is a Big Customer of Google AdWords started by Michael Essany View original post
    Comments 8 Comments
    1. tsatryan's Avatar
      tsatryan -
      So, essentially what you are reporting is that Apple spends a good bit of money on advertising? Who would have guessed that...
    1. MindGem's Avatar
      MindGem -
      Quote Originally Posted by tsatryan View Post
      So, essentially what you are reporting is that Apple spends a good bit of money on advertising? Who would have guessed that...

      Couldn't say better.
    1. shahab86's Avatar
      shahab86 -
      well i think at&t should spend more money on customer satisfaction rather then "false" advertisement.
    1. GeekThree's Avatar
      GeekThree -
      Quote Originally Posted by shahab86 View Post
      well i think at&t should spend more money on customer satisfaction rather then "false" advertisement.
      Ziiinnnnnngggggggg
    1. truenorth's Avatar
      truenorth -
      What's AdWords?
    1. yomamashump's Avatar
      yomamashump -
      Where is M$ in this?
    1. zoso10's Avatar
      zoso10 -
      Hey those commercials are expensive! It costs a lot of money to find an actor to hold his hand REALLY still and play games on an iPhone in front of a white background...
    1. Jahooba's Avatar
      Jahooba -
      They could have spent that money on giving the iPod Touch 4 an IPS display!

      iPod Touch 4th Gen with Inferior Retina Display