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  • Apple Unveils New 80% Smaller Apple TV for just $99


    As rumored, Apple today unveiled the latest Apple TV at a breakthrough new price of just $99. The new device is designed to radically simplify the digital media experience by removing the internal hard-drive and moving entirely to streaming content from Apple or your computer. The change in format has also allowed Apple to make the device 80% smaller; with a new form factor of 3.9” x 3.9” by .9” thick. As with all of Apple’s latest mobile offerings, the Apple TV has moved to the A4 processor found in the iPad and iPhone 4 (and just released iPod Touch). As rumored the new device also includes live streaming from Netflix, Youtube, MobileMe and Flickr, through native apps.

    One expected new feature is the ability to use an iPhone or iPod touch as a remote control, using Apple’s free Remote app. Apple has pre-announced one new feature for the iOS 4.2 update that will allow the iPad to stream video content directly to a network connected Apple TV. This feature, however, will not be available until the launch of iOS 4.2 for iPad sometime in November 2010.

    As originally rumored, the new Apple TV also retains the maximum output resolution of 720p, and appears to be running the iOS software. While the device boasts of several new features it also poses some new limitations. The newest offering loses some key features like component output and a built-in hard drive. This will be a disadvantage to end-users who have slow or outdated networks, as all content needs to stream in real-time over the wired/wireless network. This will also require networked computers to be turned on and awake for streaming to function over the network.

    Apple has drastically reduced the price-points on some content, and is shifting to a rental-only model for television shows and Hollywood movies. Not all TV networks are participating in the new pricing model, initially only Fox and ABC are offering TV rentals at $.99. First run HD movies are priced at $4.99 the same day as DVD rentals, and older titles reducing to $3.99.

    The Apple TV ships in late September, and is available for pre-order today at the Apple Online Store.
    Apple TV (at Apple.com)


    This article was originally published in forum thread: Apple Unveils New 80% Smaller Apple TV for just $99 started by Brian Fox View original post
    Comments 53 Comments
    1. ikkviper's Avatar
      ikkviper -
      So this thing HAS to have some kind of internal space in order to have the "stock" apps. Wonder if someone will find a way to put Hulu on it through the micro-USB. :-D

      Maybe wishful thinking. lol
    1. tudtran's Avatar
      tudtran -
      I was hoping itv is also a game console. Be cool if I can download game from the app store and play it on my tv via itv and use the new magic trackpad as a controller.
    1. skj8100's Avatar
      skj8100 -
      Quote Originally Posted by discostar View Post
      Apple TV can be easily replaced with a $40 cable from BestBuy. Hook your TV up to your comp and presto!
      And that cord is less than $10 including shipping from eBay or amazon......
    1. bamgates's Avatar
      bamgates -
      My Apple TV Went From A 40GB HDD to a 250GB + 500GB External HDD plugged into the USB. I modded it two years ago and it's great because of XBMC, Boxee & NitoTV ect. I used to have Hulu via Boxee but they decided to part ways so no more Hulu.
    1. santiagodraco's Avatar
      santiagodraco -
      No true HD 1080p or even 1080i. Epic fail.

      Next? Will we see an Android based iTv competitor that does it right? I'm betting we do and I'll be picking one up post haste.

      Apple's firsts are turning into appetizers leading to the main course from competitors.
    1. winghon's Avatar
      winghon -
      Revolution? Maybe in the US but not in China. There are these so called Multimedia Box which has 1080p, USB input, wired/wireless, internal HD, streaming from youtube etc on the market in China for a few years.



      HD800B - Products - HiMedia
    1. romeoz's Avatar
      romeoz -
      I pre ordered one just to have it, 99 is not bad at all. However, what is the difference betweeen this and my ipad? I should be able to stream all my content when 4.2 comes out in nov. so I was just wonndering the difference and why I really needed it, :-)
    1. Bluprint's Avatar
      Bluprint -
      No avi support, no 1080p playback, and most of your "free" content needs to go through iTunes = HUGE fail. In america you have slingcatcher AND it supports everything, you have to be a total apple geek to buy into this.
    1. miggyme's Avatar
      miggyme -
      this is awesome, super tiny.. Im gonna pre-order for sure.
    1. santiagodraco's Avatar
      santiagodraco -
      Quote Originally Posted by Bluprint View Post
      No avi support, no 1080p playback, and most of your "free" content needs to go through iTunes = HUGE fail. In america you have slingcatcher AND it supports everything, you have to be a total apple geek to buy into this.
      Actually, conceptually it's a lot better than the Slingbox/Slingcatcher concept. You have to realize that something like this "done right" (which this is NOT) will provide a very very good base platform for working with virtually all media. Here's what you can expect if done right:

      1. A platform that can stream content directly from network shares (ie windows home servers) and decode and playback
      2. A platform that can utilize 3rd party client player applications that can connect to server side transcoders (ala AirVideo) to stream virtually anything that can't be handled by the device itself
      3. The ability to run special purpose media applications that can connect to a variety of realtime/on-demand content such as Slingboxes, PlayOn, Hulu, etc etc.

      As a platform the concept is fantastic.

      Here's where Apple has blown their window and essentially opened themselves up to a coup from the competition:

      1. It won't launch with the ability to play apps apparently.
      2. It doesn't support 1080p - no excuse for this, other products do it already)
      3. It's underpowered and will probably not handle high bit rate media even if it's already only 720p and it won't be able to decode 1080p content and display at 720p (not enough power)
      4. It requires the use of iTunes (big failure there). It should support ANY standards based media player.
      5. It doesn't support standard formats like Avi.

      Overall they've made a lot of fundamental mistakes here that will have a big impact on adoption but will give competitors a chance to jump in. I really see Android based products as a good viable competitor to this or even Windows 7 phone/pda based.
    1. ripped53's Avatar
      ripped53 -
      Quote Originally Posted by Poseidon79 View Post
      I'm disappointed that it looks like it will not allow the download of other 3rd party media apps like Hulu+.
      Now that would make it worth it to me. I'm trying to take the ipad out of the picture so I can use it while watching the TV. WHen its connected to the TV now for netflix and hulu...of course its out of commision as far as me playing with it.
    1. bamgates's Avatar
      bamgates -
      Quote Originally Posted by santiagodraco View Post
      Actually, conceptually it's a lot better than the Slingbox/Slingcatcher concept. You have to realize that something like this "done right" (which this is NOT) will provide a very very good base platform for working with virtually all media. Here's what you can expect if done right:

      1. A platform that can stream content directly from network shares (ie windows home servers) and decode and playback
      2. A platform that can utilize 3rd party client player applications that can connect to server side transcoders (ala AirVideo) to stream virtually anything that can't be handled by the device itself
      3. The ability to run special purpose media applications that can connect to a variety of realtime/on-demand content such as Slingboxes, PlayOn, Hulu, etc etc.

      As a platform the concept is fantastic.

      Here's where Apple has blown their window and essentially opened themselves up to a coup from the competition:

      1. It won't launch with the ability to play apps apparently.
      2. It doesn't support 1080p - no excuse for this, other products do it already)
      3. It's underpowered and will probably not handle high bit rate media even if it's already only 720p and it won't be able to decode 1080p content and display at 720p (not enough power)
      4. It requires the use of iTunes (big failure there). It should support ANY standards based media player.
      5. It doesn't support standard formats like Avi.

      Overall they've made a lot of fundamental mistakes here that will have a big impact on adoption but will give competitors a chance to jump in. I really see Android based products as a good viable competitor to this or even Windows 7 phone/pda based.
      Slingbox allows me to watch and control my current Apple TV + Cable from anywhere so I don't think that it's better than the slingbox or sling catcher.
    1. rest_easy's Avatar
      rest_easy -
      Quote Originally Posted by corkey20000 View Post
      All I want it something to stream my MKV, AVI, MP4 videos with. PS3 Media Server is too unreliable half the time. I am not converting all my movies into iTunes either. Hmpfffffff
      Cinematube
      I use it and it works great! It also has upnp so it'll connect to playon to stream. You can hook up a HDD or stream through your network.
      brite-View | Multi Format Media Player | Digital Life Solutions
      check it out.

      they got some other cool things too I may eventually try out like the pc to tv 1080p wireless transmission. Or the airtv thing looks really neat. But those two things are certainly more expensive. I see they also have a mini cinematube. cute.