Report: iPhone 4 Sales Hindered by Verizon Rumors
On Friday, Paul stated what we all feel regarding rumors
surrounding the iPhone coming to Verizon. No, rumors are not news. But "when enough reports come together, all pointing in the same direction, then at a given point it's worth stopping and taking a look at what it all adds up to."
For customers on the fence about a possible upgrade to the iPhone 4, "what it all adds up to" are hindered iPhone 4 sales. That is, according to a new Morpace Omnibus report, approximately one-third of all AT&T iPhone owners who have not yet upgraded to the iPhone 4 say they are "waiting for the iPhone to become available through another mobile carrier before upgrading."
Rumors of a Verizon iPhone have now taken on a tone of "eventuality." Given the culmination of "hints" referenced by credible sources in Paul's piece, all signs do in fact appear to suggest a forthcoming Verizon iPhone. This report, however, isn't meant to add further hype to the rumor mill. It exists to illustrate a staggering fact - the huge and almost inconceivable sales success of the iPhone 4 could very be a muted case study of the device's ultimate sales potential. If and when the iPhone reaches the Verizon network, the second round of buying could prove far more mind-blowing than anything we've seen so far. And perhaps that prospect alone is reason enough to believe that Apple will soon forge an alliance with Verizon to tap this enormous "waiting" market.
Morpace Omnibus Report