Well, here's a piece of survey data that will have Apple's marketing people up at night: according to an analysis of online dating profiles, iPhone owners were found to have had (or claimed they had) more sexual partners
than Android owners. In particular, by age 30, female iPhone users said they had twice
as many partners than their Android-wielding counterparts. It's going to be tough figuring out how to put that
in an Apple ad.
The data geeks at dating site OkCupid
decided to do an analysis of what kinds of pictures their customers found attractive. They did one of those "Hot or Not?" type surveys, where users are shown two pictures side by side and asked which they would rather date. They then determined what sorts of pictures people liked the most, tearing into the EXIF metadata of the photos for the kind of camera, time of day the photo was taken, shutter speed, etc. They also discovered, as they crunched the numbers, that they had "data on the number of sexual partners for 9,785 people with smart phones."
So they did what any data geek would do and began making graphs.
According to the cross-referenced data in OkCupid's analysis, the average 30 year-old male iPhone user has had sex with ten people, while BlackBerry owners have been with eight. Android owners had only managed six partners by the end of their third decade. Numbers for women were similar, with iPhone-owning females the most sexually successful, racking up an average twelve partners by age 30. The advantage for iPhone owners held up for younger users, too, with BlackBerry and Android owners taking second and third position, respectively, at every age surveyed.
OkCupid's report on this is unclear about how they figured out who owned which phone. Since the survey was about photos, it's quite possible that what we are looking at here is the numbers for people whose picture was taken by an iPhone, rather than necessarily the owner. It's reasonable to think that many of those are the old arms-length-self-photo shots, but a fair amount have to be pictures taken on someone else's phone. Either way it's kind of a win for iPhone OkCupid people: either they're doing well, or they know someone who is well enough to take their picture.
Source: Daring Fireball
, image via OkCupid