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  • iOS 4 on 50% of iPhones? Um, no.


    Due to some confusing reports about a mobile ad analytics study, stories are proliferating on the interwebs this morning that 50% of iPhones are running iOS 4!!!1!! Later corrections modified that report to say that 50% of all web traffic is from iPhones running iOS 4!!!1! The actual report, though, shows that 50% of iPhones with installed apps using one particular ad company's banners are using iOS 4 - a very different statistic. However, it does show that the new OS has penetrated pretty quickly just a month after its release. By contrast, Google reports that Froyo is running on just 3.3% of Android phones.

    Chitika (which you apparently pronounce CHIH-tih-ka) is an ad network that claims "2 billion monthly impressions across more than 80,000 websites." As part of its June analytics report, Chitika found that over 50% of the "impressions" from iPhone users were coming from iOS 4 devices, prompting Chitika research director Daniel Ruby to tweet "Good on you iPhone users - 50% of you are already updated to iOS 4." But the report - which Ruby linked in the tweet, and presumably had some hand in writing - didn't show that, or even what the title "iOS 4 Now Powering 50% of iPhone Traffic" claims. Using mobile ads as a proxy for all internet traffic is iffy at best. When, as in this case, the analytics are coming from a company that does in-app advertising, and isn't even in the top ten mobile ad companies by revenue, the numbers are even more hand-wavey.

    What the report does do is give a snapshot of how a certain subset of users - ones who regularly download and install apps - are keeping current with iOS updates. The Chitika report showed that iOS 4.0, which was released just a month ago, had a plurality - 44.5% - of those users. iPhone OS 3.1.3 is still holding firm at 29.8%, with 3.1.2 at 14%. Version 4.0.1 has apparently gotten up to 5% after only a week. In its coverage of the Chitika report, AppleInsider compared these number to Google's own analytics showing 55.5% of Android users still using Android 2.1, and only 3.3% on Android 2.2 Froyo. 41% of Android users are stuck with 1.5 or 1.6, and most of those will probably never be able to upgrade because their phones won't support it. AppleInsider credits Apple's easy upgrade procedure for the rapid uptake of the latest iOS versions; that and the fact that no currently shipping Android phone (now that the Nexus One has been discontinued) comes with Froyo pre-installed.

    Mark Twain famously quoted British prime minister Benjamin Disraeli as saying that "there are three kinds of lies: lies, damned lies, and statistics." If he had lived to the twenty-first century, Twain might well have added a fourth to the list: analytics.

    Sources: AppleInsider, the intertubes
    This article was originally published in forum thread: iOS 4 on 50% of iPhones? Um, no. started by Paul Daniel Ash View original post
    Comments 43 Comments
    1. iamthekiller's Avatar
      iamthekiller -
      who the hell is chitika
    1. zanetran's Avatar
      zanetran -
      Second baby. 3.1.3 for win.
    1. eg6motion's Avatar
      eg6motion -
      I would consider Android once it's matured... but the limited app storage is a HUGE deal breaker. Froyo will fix that.
    1. cypherpunk's Avatar
      cypherpunk -
      Stop reporting crap.

      "50% of all web traffic is from iPhones running iOS 4"? No, sorry, it doesn't say that, and anyone who actually clicks your link will quickly realize that no one is or ever was making that absurd claim.
      Check your sources a little better next time.
    1. maddawg05's Avatar
      maddawg05 -
      Failed
    1. manickbarry's Avatar
      manickbarry -
      Ahhh! Woooh! What's happening? Who am I? Why am I here? What's my purpose in life? What do I mean by who am I? Okay okay, calm down calm down get a grip now.

      FAIL
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Quote Originally Posted by manickbarry View Post
      Ahhh! Woooh! What's happening? Who am I? Why am I here? What's my purpose in life? What do I mean by who am I? Okay okay, calm down calm down get a grip now.

      FAIL
      Oh not again.
    1. adp's Avatar
      adp -
      I apologize but I just fail to see the point in this article...
    1. LastSonOfKrypton's Avatar
      LastSonOfKrypton -
      Quote Originally Posted by adp View Post
      I apologize but I just fail to see the point in this article...
      I see the point. It's just so dull it couldn't even pop a balloon!
    1. kambozza's Avatar
      kambozza -
      I am still running 3.0, dont think I will ever need to upgrade unless my phone crashes.
    1. BLADEofthePOPE's Avatar
      BLADEofthePOPE -
      Report some real news..like how Stephen Fry just tweeted Planetbeing, stating he loves him. :-p
    1. kuhndsn's Avatar
      kuhndsn -
      Quote Originally Posted by manickbarry View Post
      Ahhh! Woooh! What's happening? Who am I? Why am I here? What's my purpose in life? What do I mean by who am I? Okay okay, calm down calm down get a grip now.

      FAIL
      LMAO. I know right. You would think it's sweeps week for the writers here. Well at least this one is not written with salt and hate or mad Massany rumors. Lol. Guess they are practicing for the JB release to see who will get the first plug. Lol.
    1. Captinsmooth's Avatar
      Captinsmooth -
      Boring!
    1. vampr's Avatar
      vampr -
      They should stick to making Bananas!
    1. creasy425's Avatar
      creasy425 -
      Cool points for a Mark Twain refrence though...
    1. Lolcats's Avatar
      Lolcats -
      sup MMI community
    1. BLADEofthePOPE's Avatar
      BLADEofthePOPE -
      Quote Originally Posted by vampr View Post
      They should stick to making Bananas!
      Booooo
    1. whereswaldo's Avatar
      whereswaldo -
      a lot of people i know are on 3.x becuase they didnt know about 4.0
    1. inyuke's Avatar
      inyuke -
      As i see it, i have 3 phones operating 3.0 and one on 3.1 for about a year and they are working perfectly fine and happy to let sublings use them. On my phones, i kept them up to date and jailbroke them and unlocked and it was too much hassle.. There is no differences between the iOS3's... but there is a major difference in the ios4.0
      Anyways i dont like this article.. fail
    1. TheOnlyest's Avatar
      TheOnlyest -
      There is NO shortage of dipchits out there that have NEVER even downloaded iTunes to their computer let alone connected their iPhones to it! There are 1000's of slobbering tards out there still running on the OS the phone came with, and have NO clue the app upgrades, added features and functions that they're missing out on!

      Never forget, these people are coming at you in oncoming traffic everyday.... babbling at somebody about nothing on their iPhone 3G running OS 2.2!!!