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  • iOS 4 on 50% of iPhones? Um, no.


    Due to some confusing reports about a mobile ad analytics study, stories are proliferating on the interwebs this morning that 50% of iPhones are running iOS 4!!!1!! Later corrections modified that report to say that 50% of all web traffic is from iPhones running iOS 4!!!1! The actual report, though, shows that 50% of iPhones with installed apps using one particular ad company's banners are using iOS 4 - a very different statistic. However, it does show that the new OS has penetrated pretty quickly just a month after its release. By contrast, Google reports that Froyo is running on just 3.3% of Android phones.

    Chitika (which you apparently pronounce CHIH-tih-ka) is an ad network that claims "2 billion monthly impressions across more than 80,000 websites." As part of its June analytics report, Chitika found that over 50% of the "impressions" from iPhone users were coming from iOS 4 devices, prompting Chitika research director Daniel Ruby to tweet "Good on you iPhone users - 50% of you are already updated to iOS 4." But the report - which Ruby linked in the tweet, and presumably had some hand in writing - didn't show that, or even what the title "iOS 4 Now Powering 50% of iPhone Traffic" claims. Using mobile ads as a proxy for all internet traffic is iffy at best. When, as in this case, the analytics are coming from a company that does in-app advertising, and isn't even in the top ten mobile ad companies by revenue, the numbers are even more hand-wavey.

    What the report does do is give a snapshot of how a certain subset of users - ones who regularly download and install apps - are keeping current with iOS updates. The Chitika report showed that iOS 4.0, which was released just a month ago, had a plurality - 44.5% - of those users. iPhone OS 3.1.3 is still holding firm at 29.8%, with 3.1.2 at 14%. Version 4.0.1 has apparently gotten up to 5% after only a week. In its coverage of the Chitika report, AppleInsider compared these number to Google's own analytics showing 55.5% of Android users still using Android 2.1, and only 3.3% on Android 2.2 Froyo. 41% of Android users are stuck with 1.5 or 1.6, and most of those will probably never be able to upgrade because their phones won't support it. AppleInsider credits Apple's easy upgrade procedure for the rapid uptake of the latest iOS versions; that and the fact that no currently shipping Android phone (now that the Nexus One has been discontinued) comes with Froyo pre-installed.

    Mark Twain famously quoted British prime minister Benjamin Disraeli as saying that "there are three kinds of lies: lies, damned lies, and statistics." If he had lived to the twenty-first century, Twain might well have added a fourth to the list: analytics.

    Sources: AppleInsider, the intertubes
    This article was originally published in forum thread: iOS 4 on 50% of iPhones? Um, no. started by Paul Daniel Ash View original post
    Comments 43 Comments
    1. ecd5000's Avatar
      ecd5000 -
      again half the post are unrelated as is mine. what a topic
    1. JacquesChirac's Avatar
      JacquesChirac -
      who cares lol
    1. g12007's Avatar
      g12007 -
      3GS running 3.0
      3G running 3.1.2
      #1- 2G running 3.0.1
      #2- 2G running 3.1.2

      all on tmobile

      I don't think it's my time update yet. Just never had any os problems and I don't want to start just because of the 4.0 hype
    1. ALIEN1974's Avatar
      ALIEN1974 -
      Im still on 3.1.3
      theres no need for me to update and loose great Cydia apps.
    1. macsoldier's Avatar
      macsoldier -
      dhfsssssssssjkkkddddddddddddddddddddd O MAN SORRY I FELL ASLEEP ON THE KEYbOARD
    1. mikerlx's Avatar
      mikerlx -
      iOS4 sucks on the 3G. Problem is apps crash and I have to delete apps from multitasking in order for ipod or CNN to open. The cydia "user wallpaper" does not work. I decided to add everything for iOS4 to work for resale value on my iphone 3G. Also the themes like "Sphere Signal" don't work. Alot of things don't work in IOS4 from Cydia or the App store. CNN doesn't show the pics in landscape mode either.
    1. TheInvigilator's Avatar
      TheInvigilator -
      I upgraded to ios 4 but most of the cydia apps I had didn't work so I downgraded back to 3.1.3. I'll prbably upgrade once again when iconoclasm works and infiniboard.
    1. FerrariCUBU's Avatar
      FerrariCUBU -
      I've heard that 1/3 of iPhone users don't use their internet (data)! It's so annoying when you see someone who has an iPhone but doesn't even know how to use it. They should just go buy a Jitterbug.
    1. LSZ33's Avatar
      LSZ33 -
      Mmi is sinking quick fast & in a hurry. What happened to this site? Smh
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Quote Originally Posted by mikerlx View Post
      iOS4 sucks on the 3G. Problem is apps crash and I have to delete apps from multitasking in order for ipod or CNN to open. The cydia "user wallpaper" does not work. I decided to add everything for iOS4 to work for resale value on my iphone 3G. Also the themes like "Sphere Signal" don't work. Alot of things don't work in IOS4 from Cydia or the App store. CNN doesn't show the pics in landscape mode either.
      So let me see if I'm following you here. You went ahead and heavily modified the operating system, enabling memory intensive features that were disabled FOR A REASON, then took it even further by trying to use themes which take up even more memory on a phone that barely had any memory to begin with.

      And then when it runs like crap it's the OS' fault?

      Well I can't argue with that!
    1. monadzback's Avatar
      monadzback -
      Quote Originally Posted by zanetran View Post
      Second baby. 3.1.3 for win.
      First homo...
    1. mikerlx's Avatar
      mikerlx -
      Happy Noodle Boy, I de-selected the battery percent (have sbsettings) homescreen wallpaper, and multitasking. Now user wallpaper did not work and I got tired of the black homescreen. I could only change the lock screen (boring), so I decided to run redsnow and select the homescreen and battery. I had some customization then realized the many Cydia themes are not compatible with iOS4 so I went ahead and ran redsnow added multitasking so I could just enjoy the phone. By deleting some multitasking app does make the 3G work better. Apple should have made mulitasking more specific which apps to select to run in the background instead of every app you open. My point is basic Cydia Themes were not working before I added all the iOS4 features to my 3G.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      The quick launch bar (if that's what you're referring) is just a quick launch bar. Because an app is there doesn't mean it's multitasking. Apple did a terrible job implementing (or should I say, not) a way to let you know which apps are running.

      But I'm with you on that, the few weeks with my 3G on 4.0 were absolutely miserable.
    1. mikerlx's Avatar
      mikerlx -
      Here are some pics of my 3G. I love phone and I like ios4 I just wish Cydia stuff would be compatible with IOS4.
      [IMG]http://i257.photobucket.com/albums/hh228/1680sub/Photoon2010-07-23at1516



      The themes do work and override iOS4 but not the native cydia
    1. headcheese's Avatar
      headcheese -
      Quote Originally Posted by Happy Noodle Boy View Post
      The quick launch bar (if that's what you're referring) is just a quick launch bar. Because an app is there doesn't mean it's multitasking. Apple did a terrible job implementing (or should I say, not) a way to let you know which apps are running.

      But I'm with you on that, the few weeks with my 3G on 4.0 were absolutely miserable.
      Actually, at least for a short while, all apps in the "quick launch" are running, and they're eating up memory. Apple straight lied to us.

      I downloaded a free system monitor to my ip4 yesterday and much to my chagrin it said I had 70mb free memory?! Closed all apps in the quick launch and it went to 367!

      Liars!
    1. mikerlx's Avatar
      mikerlx -
      In my mind, if I were to resell my 3G with IOS4 the future buyer would probably want or expect to have the full Multitasking functions, homescreen wallpaper , and battery percentage native to the IOS4 regardless if Cydia themes work or not. Headcheese, quick lauch is running cuz it takes me back to where I left off in my Twitter for iPhone app with newer tweets posted.
    1. tecpunk64's Avatar
      tecpunk64 -
      Quote Originally Posted by vampr View Post
      They should stick to making Bananas!
      no that's chiquita- i get it though- good chuckle for the day
    1. Antman217's Avatar
      Antman217 -
      3.1.3 is where its at baby. Just get backgrounder, categories sb, and if you want, an ios 4 theme and there you go you got ios 4 lol!

      I tried iOS 4 about 5 times and i always went back to 3.1.3 because that iOS 4 multitasking is just not the same and also a lot of thing dont theme correctly and it was a pain going back and fixing it. If you have a 3G iOS 4 really brings nothing. Sure its got unified mailboxes and some other stuff but do you absolutely need it and are you going to sacrifice your awesome themes and mods for just some small new features when you could probably get something very similar in cydia? Nah i dont think so.
    1. santacruzlocal's Avatar
      santacruzlocal -
      I can't believe there are still people who haven't upgraded to at least 3.0 ...
    1. Dayvidpriddy's Avatar
      Dayvidpriddy -
      There are to many electronic gadget sites and they all report the same thing, are all of these sites even necessary anymore? But I have to agree this article...wtf? Who the hell cares about who is running what iPhone OS?