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  • Report: Strained Apple-AT&T Partnership is Nothing New



    The new August 2010 issue of Wired magazine has people talking about the publication's article titled "#ATTFAIL Inside the iPhone Network Meltdown." The content provided portrays the long history of AT&T's partnership with Apple as a regularly strained tech-marriage of convenience.

    In the article, Apple CEO Steve Jobs is said to have come close to a breaking point on various occasions - heated moments where a break in the iPhone exclusivity agreement almost took place. According to the report, Jobs considered a switch to Verizon as early as 2007. The relationship, however, was strained in the eyes of both parties as Apple was stubborn about not limiting the Internet capabilities of the iPhone, while AT&T was consistently burdened by the new demands of Apple's smartphone being exclusively available on its already over-burdened network.

    In total, Apple is said to have come close to severing ties with AT&T on at least a half-dozen unique occasions. The report cites one unnamed source who claims that Cupertino once dispatched some of its engineers to Qualcomm's offices with the explicit intention of exploring a CDMA iPhone. Ultimately, however, the company determined that rebuilding the iPhone would be required of that move - a choice that, at the time, would have proven far too expensive and time consuming to pursue. The story is told, however, as a reference point to today's persistent headline of
    Qualcomm reportedly working with Apple on a chip that, eventually, would allow the iPhone to call both AT&T and Verizon home.

    Showing the lighter side of Cupertino's corporate atmosphere, one anecdote recalls an AT&T representative suggesting to one of Steve Jobs' underlings that a suit would be proper attire for a scheduled AT&T board meeting he was to attend. The rep was promptly told: “We’re Apple. We don’t wear suits. We don’t even own suits.”

    The new issue of Wired is now available although the article in question isn't yet viewable on Wired's website.

    ZDnet

    Wired
    This article was originally published in forum thread: Report: Strained Apple-AT&T Partnership is Nothing New started by Michael Essany View original post
    Comments 56 Comments
    1. blkcadi's Avatar
      blkcadi -
      I have removed or edited (infracted) at least 10 posts here, calm down boys.
    1. dsanchez's Avatar
      dsanchez -
      There's one thing that really gets me! Pls explain guys, if your service with AT&T is so bad to the point that your phone is not reliable then why even bother with the iPhone?

      Don't get me wrong I love my iPhone but if AT&T was so bad in my area I would just go with another company and get their next best smart phone rather than complain about it
    1. adrian1480's Avatar
      adrian1480 -
      no sympathy for AT&T. nobody forced them to buy into Apple's exclusivity agreement. they could have done what was best for their future consumers and selected a network with enough backbone to handle it all.

      though I must say...to AT&T's credit, I've had very few service-related issues in my 3 years of iPhone ownership.
    1. allanes5's Avatar
      allanes5 -
      Quote Originally Posted by Truckinlow View Post
      still not sure why apple doesnt have the iphone available for all carriers. i would think the more iphones used by people the more apps sold, the more money he makes.
      +1
    1. Shishir G's Avatar
      Shishir G -
      Quote Originally Posted by dsanchez View Post
      There's one thing that really gets me! Pls explain guys, if your service with AT&T is so bad to the point that your phone is not reliable then why even bother with the iPhone?

      Don't get me wrong I love my iPhone but if AT&T was so bad in my area I would just go with another company and get their next best smart phone rather than complain about it
      Not everyone can switch in a poof.
      We have 2 year contracts, ATT obviously makes us pay more, we work for our money and i don't want 600 dollars going into some crap phone.
    1. McMike's Avatar
      McMike -
      All this tells me is that people are still trying to stir up more shiz in the wake of "antennagate".
    1. XFaega's Avatar
      XFaega -
      I think the reason why Steve Jobs never really opened the iPhone to all carriers was simple business strategy. If Steve Jobs opened the iPhone to all the Cell Carriers markets it would get satchurated and the demand for the iPhone wouldn't be as great as it is now. We have all witness the great demand for the i4 and reason for this is because it is not offered to all Cell Carriers. I think AT&T has done a great job handling the demands of the hungry iPhone and all their other Smartphone's that uses up the data network. Yes I had my times were everything wasn't perfect but that is all part of technology. AT&T may not hit 100% of perfect service but every time I had issues they took care of it. If you yell and scream of course your going to get bad service. This goes for any company not just AT&T. Our demeanor determines what type of service we receive. So when I hear that AT&T or who ever else has bad customer service I don't blame the companies but the one's who are complaining they received bad customer service. You have to remember and put yourself in their shoe. If some one is being rude you by nature will react in the same manner. But anyway I'll stick with AT&T and void all the hidden charges that Verizon charges to their customers. I have had friends that had Verizon and moved to AT&T and said they had much better service and didn't have to worry about the hidden charges. But Each Is Their Own. We all have our own preferences and choices.
    1. andrewb283's Avatar
      andrewb283 -
      Quote Originally Posted by klouud View Post
      I hope they do sever EXCLUSIVE ties with AT&T! If the iPhone was on multiple networks then everyone would win with more competitive pricing and data packages.
      EXACTLY! And better service because the stress on the networks is more equal.
    1. Joseph_Prophet's Avatar
      Joseph_Prophet -
      Quote Originally Posted by Messany View Post


      “We’re Apple. We don’t wear suits. We don’t even own suits.”


      ZDnet

      Wired
      That quote dates back to Apple's first days as a newly forged company.
    1. kuhndsn's Avatar
      kuhndsn -
      Here is one... When it comes to phones the consumer should be able to go to a store, buy a phone and then choose what carrier they wish to have. Oh and smart phones and high end phones should have GSM and CDMA built in. Call it a world phone... Thank god computers are not locked. Imagine if your computer was locked to a Internet service provider... Expecially if it was ATT (I'm hating on AT&T today because they jacked up my business contract for the 10th time). You could buy a computer with wireless N+ and exclusive to AT&T and you could get unlimited data but there network wouldn't support the built in camera. Then they would blame there slow speed on everyone who purchased a new computer. Then they would limit their data and charge you extra. Oh btw you would also have to buy a microwifi repeater if you wanted to use the internet inside because their service drops in the house. Lastly this exclusive package (dial-up mind you) costs $134 a month.
      PRICKS!!! Ok I'm done hating... At least until tomorrow when the ATT rep tells me to try and reset my server for the 100th time.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      I really don't see the issue with exclusivity. It's something that's been around forever and I don't see people up in arms for not being able to get an EVO or Droid X in AT&T.
    1. nickkrd's Avatar
      nickkrd -
      Seriously AT&T is GOOD, not the best but, I never drop calls, Always have 3g .
      Idc if version gets it, Then version would dominate all of the Cell phone users and Every other company would lose All their customers.
      BLAH just let AT*T keep it :P
    1. whereswaldo's Avatar
      whereswaldo -
      Maybe this is where the verizon rumors are coming from
    1. PWNsyst3m's Avatar
      PWNsyst3m -
      The only reason I'd like to see the iPhone on other carriers is less congestion and price competition. I personally would probably stick with AT&T.
    1. albrevng's Avatar
      albrevng -
      Quote Originally Posted by kuhndsn View Post
      Its ATT's fault... They bit off more than they can chew... Whooo look at us T-mobile, Verizon, Sprint, we got the iphone... But you cant do half the crap with it because we are still working out of our trailer home... We will just chock our iPhone customers charge them more and perhaps in five years we will update our system and stop lying about our coverage area....

      Yes I have ATT. But it seems like as each day goes buy they get ruder and more expensive. Reminds me of the 1st golf war when they were the only kids on the block in Saudi and they were charging and ripping off military members... Hope I am wrong but looks like they will never change their business model...
      What !@!#!!. Are you being paid for this?
      "If you liked the post hit Thanks...If you hated it, thank me for stirring your personal anger"
    1. whereswaldo's Avatar
      whereswaldo -
      ^^ and he has pretty crappy spelling too
    1. bruinsrme's Avatar
      bruinsrme -
      Quote Originally Posted by NiteStar View Post
      “We’re Apple. We don’t wear suits. We don’t even own suits.” LOL
      That is pretty good. When I worked at intel it was the same way.
    1. kuhndsn's Avatar
      kuhndsn -
      Quote Originally Posted by albrevng View Post
      What !@!#!!. Are you being paid for this?
      "If you liked the post hit Thanks...If you hated it, thank me for stirring your personal anger"
      It's a automatic plug much like a quote. And no I don't get paid and yes I'll give you my phone number so you can call and talk to me like a man instead of cursing on a post directly attacking me for all to read in an attempt to make yourself look like a bad ***. That was not needed and irrelevant to this thread. noob... If your going to comment like a child to everyone who has a quote or picture added then get a life.
    1. one1's Avatar
      one1 -
      Ten bucks says Steve has one of these suits though........


    1. Shishir G's Avatar
      Shishir G -
      Quote Originally Posted by one1 View Post
      Ten bucks says Steve has one of these suits though........


      Definitely!