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  • Microsoft's Windows Phone Division Releases New Ad Making Fun of Apple's iPhone


    A recently released TV spot from Microsoft’s Windows Phone division puts Siri against its Cortana personal assistant once again. This time it pits Apple’s iPhone 5S against an HTC One M8. This time, one of the main differences between the spot is that this one is more of a hardware comparison as opposed to Microsoft’s more Siri-focused efforts in the past.

    In the ad, Apple’s iPhone is first shown admiring itself in the mirror. Siri recites the famous “I Feel Pretty” song from West Side Story. Siri then greets Cortana after which she states that she is “more than just a pretty face.” In this particular ad Microsoft doesn’t utilize Cortana’s actual speech generation for its narration, instead they use a voiceover artist to exaggerate the comparison.

    The ad continues by boasting about Cortana’s ability too proactively alert users to heavy traffic ahead of an appointment before touting the One M8’s dual-speaker configuration. Siri responds by stating the following:

    Oh, I only have one. And I'm sitting on it.
    Both Microsoft and Samsung have used various tactics to market against Apple, comparisons being one of them. Although some ads that competitors put out tend to be witty and humorous, not all fall under that category. How did you feel about the recent ad?

    Source: Windows Phone (YouTube)
    This article was originally published in forum thread: Microsoft's Windows Phone Division Releases New Ad Making Fun of Apple's iPhone started by Akshay Masand View original post
    Comments 28 Comments
    1. HovikGas's Avatar
      HovikGas -
      That must be iOS 6 Siri, because my Siri doesn't sound that bad... And the fact that they did a VoiceOver for Cortana means it's obviously not good enough...
    1. NSXrebel's Avatar
      NSXrebel -
      yup, definitely using voice over for Cortana.
    1. moribo's Avatar
      moribo -
      Quote Originally Posted by HovikGas View Post
      That must be iOS 6 Siri, because my Siri doesn't sound that bad... And the fact that they did a VoiceOver for Cortana means it's obviously not good enough...
      Yup she sounds like ****.

      https://www.youtube.com/watch?v=6_YL5S2NwkE
    1. twahl3583's Avatar
      twahl3583 -
      Cortana doesn't sound bad from the examples and hands on displays by verge.
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by NSXrebel View Post
      yup, definitely using voice over for Cortana.
      Nice looking dog.
    1. SpidermanAPV's Avatar
      SpidermanAPV -
      ... But the speaker on the bottom is SO much better than back speakers...
    1. tudtran's Avatar
      tudtran -
      hahaha. Still love my iphone
    1. dsg's Avatar
      dsg -
      The speakers on the HTC are front facing.

      This isn't good advertising, doesn't make me want to go out and get a HTC windows phone, all I hear is childish drivel
    1. SpidermanAPV's Avatar
      SpidermanAPV -
      Quote Originally Posted by dsg View Post
      The speakers on the HTC are front facing.
      That's better at least, but the bottom speakers provide sound up or down, whereas the HTC can only do so laying on its back. I set my ipod both ways, but how many people balance their phone on its bottom?
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by mlee19841 View Post
      Nice looking dog.

      Thanks, I had to put him down a couple years ago, he was like 18 yrs old. I already have another one I rescued at the shelter, looks almost the same.
    1. thazsar's Avatar
      thazsar -
      I thought the commercial was good! Not too much bashing and a little more fun.

      I still think it's funny that these companies are mostly attacking just the iphone and not the other brands.
    1. fleurya's Avatar
      fleurya -
      Remember when MS had those commercials making fun of all the Samsung v. Apple fighting, and acting like they were above all that?

      Apparently, they forgot pretty fast, because they're jumping right in head first!

      Funny how they have to fake the voice, which IMHO is basically false advertising, and on top of that use old Siri voice rather than the new iOS 7 one of the majority of iPhones today. When they have to stoop so low, it's basically them admitting they know they're competing service isn't good enough to stand out, so they have to fake it. Too bad average consumers don't know about all this weak fakery and will be duped by MS advertising yet again (looking at you, Surface RT ads!)

      Also, having to tout the same traffic avoidance feature (readily available on many 3rd party navigation apps anyway) means that they must not have much else to Cortana that is any better than Siri.
    1. diojiking's Avatar
      diojiking -
      No its not a voice over because I have the HTC and yes it sounds just like that no voice over better than the Siri computer animated voice
    1. orgy9111's Avatar
      orgy9111 -
      That is one funny commercial! Love my iPhone!
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by diojiking View Post
      No its not a voice over because I have the HTC and yes it sounds just like that no voice over better than the Siri computer animated voice
      So you figured to join Modmyi which favors Apple products today to just come in and troll around huh?
    1. nakedcrook's Avatar
      nakedcrook -
      Just another reason why Crapple sucks - they cannot even be bothered to have a semi-realistic voice for Siri. For shame.

      I have seen the demos for Cortana and this is the real deal.

      If Android master-race didn't exist...I would be using Windows Phone all the way. iPhones are past their prime. The only people that use them are old grannies who try to be hip, and dumb little kids with no taste.
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by nakedcrook View Post
      Just another reason why Crapple sucks - they cannot even be bothered to have a semi-realistic voice for Siri. For shame.

      I have seen the demos for Cortana and this is the real deal.

      If Android master-race didn't exist...I would be using Windows Phone all the way. iPhones are past their prime. The only people that use them are old grannies who try to be hip, and dumb little kids with no taste.
      Did someone blow a troll horn or something?

      You know what is a shame? You not having a life and coming on here to just troll around using your outdated 'Crapple" name calling.
    1. TDH Advocate's Avatar
      TDH Advocate -
      Microsoft was doing so well with not just poking fun at a company doing better than them. I guess they realized they had to stoop to Samsuck's level to get any attention.
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by TDH Advocate View Post
      Microsoft was doing so well with not just poking fun at a company doing better than them. I guess they realized they had to stoop to Samsuck's level to get any attention.
      They're doing this just to try to get some attention, because they KNOW that once Apple announces the iPhone 6 next week, Apple is gonna steal all the thunder and attention away from everyone else and will be the only thing being talked about in the news and tech blogs.
    1. diojiking's Avatar
      diojiking -
      Quote Originally Posted by Carvensno View Post
      So you figured to join Modmyi which favors Apple products today to just come in and troll around huh?
      No stupid I have both an iPhone and the HTC and Looking at the HTC compare to the iPhone the HTC outclass my 5s thank you