A recently released TV spot from Microsoft’s Windows Phone division puts Siri against its Cortana personal assistant once again. This time it pits Apple’s iPhone 5S against an HTC One M8. This time, one of the main differences between the spot is that this one is more of a hardware comparison as opposed to Microsoft’s more Siri-focused efforts in the past.
In the ad, Apple’s iPhone is first shown admiring itself in the mirror. Siri recites the famous “I Feel Pretty” song from West Side Story. Siri then greets Cortana after which she states that she is “more than just a pretty face.” In this particular ad Microsoft doesn’t utilize Cortana’s actual speech generation for its narration, instead they use a voiceover artist to exaggerate the comparison.
The ad continues by boasting about Cortana’s ability too proactively alert users to heavy traffic ahead of an appointment before touting the One M8’s dual-speaker configuration. Siri responds by stating the following:
Oh, I only have one. And I'm sitting on it.
Source: Windows Phone (YouTube)