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  • Apple Debuts Antenna Site to Belabor Point and Bash Rivals



    Did anyone really think Apple would stop defending itself with the conclusion of today's pity party press conference?

    If you did, you are certainly going to be disappointed with Apple's post-press conference follow up - the launch of a veritable antenna site within Apple.com that not only belabors the arguments made by Apple chief Steve Jobs today, but comprehensively emphasizes the antenna troubles that apparently plague all smartphones - not just the iPhone 4.

    Every smartphone has a cellular antenna. And nearly every smartphone can lose signal strength if you hold it in a certain way. To demonstrate this, we tested iPhone 4 alongside other smartphones.
    They're all there: Samsung, HTC, Blackberry... all vulnerably exposed to the world by Apple - a move that is bound to infuriate Cupertino's biggest competitors while stressing once again that Apple won't have its iPhone 4 dragged through the mud all alone. In addition to the video of today's media event, Apple is also publishing what amounts to a comprehensive study of smartphone antennas. It's pretty obvious that Apple is hoping those complaining about the iPhone 4 will be so enamored of the company's $100 million dollar test labs that you'll be happy just to have a device that was actually tested inside something so cool and shiny

    Already panned by some critics as cheesy, petty, and self-serving, Apple's antenna site is up and running with the clear intention of putting our minds at ease about this overblown "Death Grip" hype with a helpful reminder that Apple's engineers "have logged thousands of hours designing and testing iPhone 4 in these state-of-the-art facilities." In other words: we understand this better than you do, so shut up, take your free case, and we'll see you when the iPhone 5 comes out.

    apple.com/antenna
    This article was originally published in forum thread: Apple Debuts Antenna Site to Belabor Point and Bash Rivals started by Michael Essany View original post