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  • Free Bumpers for All as Steve Jobs Defiantly Praises iPhone 4 at Apple Press Conference



    Taking direct aim at the iPhone 4's infamous Death Grip phenomenon by kicking off the event with "the iPhone 4 antenna song" music video, Steve Jobs took the stage at Apple's press conference this morning from the company's campus in Cupertino and promised to answer our longstanding questions about the iPhone 4's antenna dilemma.

    "You know, we're not perfect. We know that, you know that. And phones aren't perfect either," Jobs said, first noting the record sales and popularity of the iPhone 4 in an expected moment of self-congratulation. "But we want to make all of our users happy. If you don't know that about Apple, you don't know Apple. We love making our users happy."

    "We've been working on this for just 22 days," Jobs said, suggesting that "Antennagate" caught Apple off guard just as it did everyone else. Citing internal tests (because YouTube clips weren't adequate), Jobs said his company "first learned that this doesn't just happen to the iPhone. Nokia, Motorola and other phones have this issue..." Demonstrating how the BlackBerry Bold 9700 and the Samsung Omnia II similarly lose bars when held improperly, Steve Jobs clearly wanted to make it known that the iPhone 4 isn't alone in the world of Death Grips.

    "This is life in the smartphone world. Phones aren't perfect. It's a challenge for the whole industry. Every phone has weak spots."
    "We had a reporting error," Said Jobs, finally speaking to the algorithm and showing off the elaborate $100 million dollar facility in which the iPhone 4 was tested, re-tested, and tested again. "We screwed up on our algorithm. Some of these other phones may be too generous. Our choice was to put the correct algorithm in. And we did that with the new update. You'll still see a drop as we haven't figured out a way around the laws of physics yet."

    Apple's chief went on to note that "just one half of one percent" of iPhone 4 users have actually complained about the Death Grip, implying that the media frenzy surrounding the problem is a bigger problem than the "problem" itself. "In the early days of the iPhone 3GS, return rates were 6%," revealed Jobs. "So for the iPhone 4, you think half the people must be returning their phones with what you read online. Well it's 1.7%, less than a third of the 3GS returns."

    Finally admitting (but barely) that all is not perfect, Apple's chief executive indicated that, while Apple believes the iPhone 4 is superior to the 3GS antenna, it actually drops more calls per 100 than the 3GS. "We're being transparent," he said, observing that the exact dropped call data can't be revealed as its within AT&T's discretion to withhold that info from competitors. But... "This is hard data... the iPhone 4 drops less than one additional call per 100 than the 3GS. Less than one."

    "Now when we look at this data, it's hard to escape the conclusion that there is a problem, but that problem is affecting a very small number of users."
    So what's the solution, we all collectively ask? Apple's answer: free bumpers for all and iOS 4.0.1, which was released Thursday. "We think this has been so blown out of proportion," Jobs said, verbalizing what his comments implied all along. "It's fun to have a story, but it's not fun on the other side. So here's what we're going to do to make our users happy. The first part is the software update, that fixes the way the bars report and other bugs, that's out now. Second, people said the bumper fixes everything... 'why don't you give everybody a case'? Okay -- we'll give you a free case." Jobs added: "If you got one, we'll give you a refund."

    "We're going to send you a free case. We can't make enough bumpers. No way we can make enough in the quarter. So we're going to source some cases and give you a choice."
    "And if you're not happy, you can bring the phone back. We'll give you a full refund within 30 days. No restocking fee. We want to make everyone happy, and if we can't make you happy we'll give you a full refund."

    At the presentation's conclusion, which ended with a hand-holding sort of moment and proclamation of how much Apple loves it users, Jobs revealed that the white iPhone will begin shipping at the end of July. We're guessing Jobs and crew hope the white iPhone 4 will be the biggest Apple story from now on. But my hunch is that we haven't heard the last of the "Death Grip."

    Wall Street Journal
    Engadget
    This article was originally published in forum thread: Free Bumpers for All as Steve Jobs Defiantly Praises iPhone 4 at Apple Press Conference started by Michael Essany View original post
    Comments 410 Comments
    1. ErikiPhone's Avatar
      ErikiPhone -
      Everyone might have seen this, but I just bumped into and couldn't but share! Apple posts video showing antenna issue on Nokia N97 mini
      I especially liked "Yes, Apple, you win -- your phone is just as bad as everyone else's!"
    1. jbounnoi's Avatar
      jbounnoi -
      score.. free bumpers.
    1. shawn o's Avatar
      shawn o -
      Well its now Friday of the next week and they still haven't posted anything about this on their site?
    1. allanes5's Avatar
      allanes5 -
      Just got an e-mail from apple saying:

      Dear Apple Customer,

      Apple recently announced that iPhone 4 customers who purchased an iPhone 4 Bumper are eligible for a full refund.

      As of today, we have automatically processed your refund
      Thank you for choosing Apple.

      Sincerely,
      Apple Online Store Support

      Free bumpers are off
    1. dadon4sho's Avatar
      dadon4sho -
      It's Friday and NOTHING!
      How will apple know if u purchased the phone or not? Will they be asking for serials?
    1. smittyjf's Avatar
      smittyjf -
      I ordered 2 the day it was announced. They charged my cc, but I got an email yesterday that they would be issuing a credit and they actually shipped today
    1. Patrick G.'s Avatar
      Patrick G. -
      Quote Originally Posted by allanes5 View Post
      Just got an e-mail from apple saying:

      Dear Apple Customer,

      Apple recently announced that iPhone 4 customers who purchased an iPhone 4 Bumper are eligible for a full refund.

      As of today, we have automatically processed your refund
      Thank you for choosing Apple.

      Sincerely,
      Apple Online Store Support

      Free bumpers are off
      Got the same email last night at 11:15 CDT. I was hoping I would have a choice between receiving a refund or getting another one for free. However, it appears they are automatically processing refunds on prior purchases.
    1. bhz1's Avatar
      bhz1 -
      Quote Originally Posted by Patrick G. View Post
      Got the same email last night at 11:15 CDT. I was hoping I would have a choice between receiving a refund or getting another one for free. However, it appears they are automatically processing refunds on prior purchases.
      Same here. My son doesn't like it at all and I had to dremel my white one to fit my alpine car adapter so happy for the refund. Have a Zagg front and back on it and it seems to collect dirt and fingerprints like a magnet. Have a full Bodyguardz on order and hoepfully can get rid of the bumper alltogether. I love the metal edges on the iPhone.
    1. veagus's Avatar
      veagus -
      Theyre available. Download iPhone 4 case program from the AppStore.
    1. KartRacer's Avatar
      KartRacer -
      Got my email that stated I was getting my refund asap. Nothing needed on my end, didn't have to download an app or fill anything out. I purchased one through the Apple store so I imagine that's SOP. Just a heads up.