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  • Reports: Apple Executives Unsure of Plan, Announcement Through Late Thursday



    Although we are only minutes away from learning what course of action Apple will take in addressing and, hopefully, repairing the iPhone 4 reception issues that have plagued the device since its release late last month, there are mixed expectations among many Wall Street analysts and industry observers regarding what specific steps the company will take to finally put this corporate and consumer nightmare to rest.

    Not only are analysts confounded by what Apple can or should do, there are reports that executives at the company wrestled with the exact course of action and careful wording of the announcement through late Thursday. As a result of this after-hours deliberation (perhaps a process that will continue right until the press conference actually begins), the Wall Street Journal is quoting one analyst who sees a “higher probability” than ever of a voluntary recall or in-store repair of the phone.

    An across the board recall of the iPhone 4 is no longer on the "highly anticipated" list of most analysts. RBC Capital Markets analyst Mike Abramsky says Apple will use the media today to not only address the current model's antenna flaws but also to acknowledge design improvements that will eliminate the problem for those purchasing the handset from this point forward. In other words, expect the looming spotlight consumption to be as self-serving for Apple as possible.

    Gleacher & Company analyst Brian Marshall has much simpler expectations from Apple. Marshall predicts that Apple will bluntly apologize for the frustrations born of the glitch, mitigate the severity of the problem, and roll out a free bumper program (via Apple gift card) to iPhone 4 customers experiencing the "Death Grip."

    Apple's much-anticipated press conference begins today at 10:00 am PST, 1:00 pm EST.

    Wall Street Journal
    Apple Insider
    This article was originally published in forum thread: Reports: Apple Executives Unsure of Plan, Announcement Through Late Thursday started by Michael Essany View original post
    Comments 81 Comments
    1. zausser's Avatar
      zausser -
      Quote Originally Posted by Bleeditout2130 View Post
      You are ridiculous.

      For the first 3 iPhones, I never had a case and never needed to repeatedly buy new ones. It's called taking care of your ****. I have an Invisible Shield to protect my phone and I still get the death grip.

      Part of the beauty of the design of the i4 is actually being able to see it. That's why I'm using the Invisible Shield. I like the phone as it is and I don't want a ghey "bumper" on it.

      We agree that a case shouldn't be needed, but someone not wanting/using a case doesn't make them an idiot.
      Guess I'm an idiot as well.
    1. waroftyr's Avatar
      waroftyr -
      This conference is invite only right? If not I'm thinking about going down there
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by zausser View Post
      Guess I'm an idiot as well.
      We'll all find out in 20 minutes or so. My bet is a voluntary recall for those who are effected and can replicate the problem.
    1. adp's Avatar
      adp -
      Quote Originally Posted by waroftyr View Post
      This conference is invite only right? If not I'm thinking about going down there
      LOL really? I'm pretty sure Apple is very picky on who they let inside their live press conference. But by all means try driving down there
    1. FURBY8704's Avatar
      FURBY8704 -
      Quote Originally Posted by StealthBravo View Post
      Epic

      Brilliant!
    1. juggz143's Avatar
      juggz143 -
      Uh where can we watch the conference?
    1. x999x's Avatar
      x999x -
      i could give a sh*t less about a free bumper, I want this damned phone to work as intended - sans bumper. I have never used a case on any of my iphones, au naturale baby!
    1. FURBY8704's Avatar
      FURBY8704 -
      Quote Originally Posted by juggz143 View Post
      Uh where can we watch the conference?
      via Enagdget
    1. waroftyr's Avatar
      waroftyr -
      Quote Originally Posted by adp View Post
      LOL really? I'm pretty sure Apple is very picky on who they let inside their live press conference. But by all means try driving down there
      It's only like 2 blocks away not a big loss, I tell them I'm representing mmi as a live blogger lol
    1. FURBY8704's Avatar
      FURBY8704 -
      Quote Originally Posted by juggz143 View Post
      Uh where can we watch the conference?
      via Engadget

      EDIT: sorry for the doulble post >_<
    1. adp's Avatar
      adp -
      Quote Originally Posted by juggz143 View Post
      Uh where can we watch the conference?
      Where to follow the iPhone 4 Announcement LIVE
    1. romeoz's Avatar
      romeoz -
      Quote Originally Posted by Chase817 View Post
      If they do issue a voluntary recall, I'm going to be pissed that I will lose my $30 invisibleSHIELD
      wow, BestBuy was selling them for only 20.00 and last week they had buy one get one half off...but just take it off and keep it for your next iphone 4 After all they do have a lifetime warranty
    1. CMOSlabs's Avatar
      CMOSlabs -
      Heading down to the Cherry Creek Apple store here in Denver to see if I can get the free Bumper. Will see what Apple says at the Conference. Still holding off on the 4.01 update. My Clear Scotch tape over the AntGate works for me.
    1. aboutarookie's Avatar
      aboutarookie -
      Is this conference going to be on tv or something cause I wanna see I'm i'n the bay area
    1. juggz143's Avatar
      juggz143 -
      Guess I gotta switch from my ipad to an actual comp darn...

      nev mind I was thinkin we could get a live video feed not just blogs, I can just wait til they post the conference info on mmi

      whoo hoo there talkin bout it live on cnbc in US, not live feed tho just analysts.

      Apparently Jobs is saying if you don't like it return it!!! Wow thats an odd stance...
    1. santacruzlocal's Avatar
      santacruzlocal -
      a $50 iTunes gift card would be nice !!!! oh and a phone without reception issues.
    1. juggz143's Avatar
      juggz143 -
      HAHAHAHA @ Jobs calling this AntenaGATE LMAO!!!

      I need to start blog...
    1. adp's Avatar
      adp -
      Quote Originally Posted by juggz143 View Post
      HAHAHAHA @ Jobs calling this AntenaGATE LMAO!!!

      I need to start blog...
    1. Bleeditout2130's Avatar
      Bleeditout2130 -
      It took Apple 3 weeks to say, "Hey, all smartphones have this problem."??
    1. juggz143's Avatar
      juggz143 -
      ^^^LOL

      They said Jobs is being Lebron-esque...

      Jobs says only 1/2 of 1% are experiecing the problem, which still equals 15000 users. (including me )