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  • Steve Jobs Knew of iPhone 4 Antenna Problems During 2009 Design Phase



    Speaking truth to power is never easy. But, last year, one intrepid iPhone 4 engineer told Apple chief Steve Jobs that the design of the iPhone 4 was ripe for antenna and reception problems. Shortly before the June 2010 launch of the updated Apple smartphone, executives were warned once again of the device's intermittently fatal reception flaw.

    Bloomberg News reported Thursday that Ruben Caballero, a "senior engineer and antenna expert" with Apple, notified his company of the design weaknesses that would produce the widespread call dropping and service interruptions via the "Death Grip" phenomenon. Make no mistake about it, Steve Jobs knew of the problem during the design phase of the iPhone 4. In other words, the complaints that have since leveled the Cupertino tech-giant shouldn't have come as such a surprise.

    Apple’s industrial design team, led by Jonathan Ive, submitted several iPhone designs before Jobs and other executives settled on the bezel antenna, said the person familiar with the company’s design. Caballero, the antenna expert, voiced concern in early planning meetings that it might lead to dropped calls and presented a serious engineering challenge, the person said.
    Apple's response to the Bloomberg report? As expected, there is no response. And Apple won't let Caballero talk either. Steve Dowling, a spokesman for Apple, refused to "make Caballero available for an interview." Bloomberg also noted that Caballero "didn’t respond to a call and an e-mail seeking comment." When Apple cracks the whip...

    In response to the negative rock e'm, sock 'em media attention given to the iPhone 4 this week, Apple will hold a scheduled press conference in Cupertino tomorrow that will focus exclusively on the iPhone 4 and the lingering reception issues. The press conference will begin Friday, July 16th at 10:00 am PST.

    Bloomberg
    This article was originally published in forum thread: Steve Jobs Knew of iPhone 4 Antenna Problems During 2009 Design Phase started by Michael Essany View original post
    Comments 143 Comments
    1. iPhoneThereforeIAm's Avatar
      iPhoneThereforeIAm -
      Quote Originally Posted by BLADEofthePOPE View Post
      Such an awesome phone. It's a shame he/they allowed something like this to pass through. Stevie really dropped the ball on this one
      And not just this one but the iPad too.
      In the post-novelty acid-test period (18-24 months after launch), iPad sales will show that the world really isn't interested in tablets that large.

      Something's happened to iSteve's judgement since his brush with death.
      Seems he's receded into a world where reality's taken a bit of a back seat - and carried on just the same as before.

      World says "We don't want large tablets" - iSteve builds the iPad regardless.
      Laws of physics say "iPhone-4 antennae don't work in the real world" - iSteve uses it anyway.
      What next ?

      I say yes, iSteve has dropped the ball - and if the iPhone-4 is anything to go by, sadly appears unable to pick it back up.

      The world waits.
    1. Captinsmooth's Avatar
      Captinsmooth -
      Quote Originally Posted by paganizonda83 View Post
      Those are two sentence fragments. Hypocrisy, thy name be Captinsmooth

      Damn u, ur right...lol
    1. CaptainChaos's Avatar
      CaptainChaos -
      Quote Originally Posted by paganizonda83 View Post
      Those are two sentence fragments. Hypocrisy, thy name be Captinsmooth
      Oh, the irony. Lol