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  • Steve Jobs Knew of iPhone 4 Antenna Problems During 2009 Design Phase



    Speaking truth to power is never easy. But, last year, one intrepid iPhone 4 engineer told Apple chief Steve Jobs that the design of the iPhone 4 was ripe for antenna and reception problems. Shortly before the June 2010 launch of the updated Apple smartphone, executives were warned once again of the device's intermittently fatal reception flaw.

    Bloomberg News reported Thursday that Ruben Caballero, a "senior engineer and antenna expert" with Apple, notified his company of the design weaknesses that would produce the widespread call dropping and service interruptions via the "Death Grip" phenomenon. Make no mistake about it, Steve Jobs knew of the problem during the design phase of the iPhone 4. In other words, the complaints that have since leveled the Cupertino tech-giant shouldn't have come as such a surprise.

    Apple’s industrial design team, led by Jonathan Ive, submitted several iPhone designs before Jobs and other executives settled on the bezel antenna, said the person familiar with the company’s design. Caballero, the antenna expert, voiced concern in early planning meetings that it might lead to dropped calls and presented a serious engineering challenge, the person said.
    Apple's response to the Bloomberg report? As expected, there is no response. And Apple won't let Caballero talk either. Steve Dowling, a spokesman for Apple, refused to "make Caballero available for an interview." Bloomberg also noted that Caballero "didn’t respond to a call and an e-mail seeking comment." When Apple cracks the whip...

    In response to the negative rock e'm, sock 'em media attention given to the iPhone 4 this week, Apple will hold a scheduled press conference in Cupertino tomorrow that will focus exclusively on the iPhone 4 and the lingering reception issues. The press conference will begin Friday, July 16th at 10:00 am PST.

    Bloomberg
    This article was originally published in forum thread: Steve Jobs Knew of iPhone 4 Antenna Problems During 2009 Design Phase started by Michael Essany View original post
    Comments 143 Comments
    1. Niks2481's Avatar
      Niks2481 -
      Caballero....You are in trouble sir... You did the one thing that Stevie 'blunder' hates, saying, 'I told you'

      All jokes apart, hope this engineer wont get into trouble or be fired for this...
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by Rescuer View Post
      please fix original post to say PDT, not PST

      it's Pacific Daylight Time right now, not Standard

      Note that during summer daylight saving time/summer time is observed, and PDT is used instead.
      PST – Pacific Standard Time



      or just say PT (pacific Time)
      you can see in the original link that they also just say PT lol
      Apple to Hold iPhone 4 Press Conference Friday | John Paczkowski | Digital Daily | AllThingsD
      OMG OMG Fix it now! The PST/PDT is confusing the hell out of me and I might miss the press conference!

      Honestly... let it go... concern yourself with things other than syntax.
    1. Captinsmooth's Avatar
      Captinsmooth -
      One bad apple can spoil the whole bunch...lol
    1. one1's Avatar
      one1 -
      Quote Originally Posted by eserfeliz View Post
      pwned.

      so now we know why the press conference was called: damage control.
      Apple Holding iPhone 4 Press Conference Friday
    1. turdsmoka's Avatar
      turdsmoka -
      Quote Originally Posted by BLADEofthePOPE View Post
      Such an awesome phone. It's a shame he/they allowed something like this to pass through. Stevie really dropped the ball on this one
      You mean dropped the call.
    1. santacruzlocal's Avatar
      santacruzlocal -
      Who cares ... Fix It (Fix it and in 6 months this will all be forgotten)
    1. k.nitsua's Avatar
      k.nitsua -
      "I want the iPhone 4s. HTC Evo? What is that? Is that an iPhone? The iPhone 4 has the three-gee and the Wifis. I want the one with the more gee-bees!"

      I love my iPhone 4, but this is the first time I'm actually ashamed to own an iPhone. I do have the death grip issue, but I got decent reception in most areas so it only goes down to 2 bars, with a case.

      My town (Merced) is getting the 4G network, so the HTC Evo is looking more enticing. This wouldn't have been so if this PR fiasco wasn't so bad...

      This is a sad time for me as an Apple fan... I really hope for something good in the press conference.
    1. ianbroste's Avatar
      ianbroste -
      "holding a press conference friday.... and we're not going to hold it wrong" - Steve Jobs







      *crickets chirping*
    1. brianlg's Avatar
      brianlg -
      Well, the meetings about to start.. and I'm ordering my iPhone 4 today. So lets hope some good news comes fromt this.
    1. k.nitsua's Avatar
      k.nitsua -
      Quote Originally Posted by brianlg View Post
      Well, the meetings about to start.. and I'm ordering my iPhone 4 today. So lets hope some good news comes fromt this.
      It starts tomorrow. Today's Thursday, right?

      If not, I'm late to work!
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by brianlg View Post
      Well, the meetings about to start.. and I'm ordering my iPhone 4 today. So lets hope some good news comes fromt this.
      I would not order the iPhone until you hear what Steve has to say tomorrow. Chances are more likely for a price reduction versus a recall.

      Bumpers will not solve issues for anyone that is interested in the aesthetics of the iPhone. Personally i was sold on the "Sleek" design not one with bumpers.
    1. zmanforever's Avatar
      zmanforever -
      **** I hope they do not ask for the iPhone 4 back unless say the fix is replacing the faulty iphones and research says all, so I do not want to wait over 3 weeks for a replacement,

      3 week wait is the average rate to get another iPhone, I know I have a 32GB on order since the 12, have my 16gb but I want more space.
      Have to wait 3 weeks they said, also paid in full. (ATT.com = have to pay)

      Tomorrow is a big day for everyone personally involved in this, I hope Apple does the right thing, obviously consumer reports has made them look bad.

      Steve needs to sell Apple products and tomorrow will be 100% focused on making the market better for the company as a whole image wise as least.

      I hope they do not screw us over, I mean honestly I use my iphone with a case and it is ok, but not everyone should be forced to do this.

      Sorry for the super long post.

      Your pointing at the wrong person down there........
    1. bobright's Avatar
      bobright -
      ^ huh?

      lol it isn't today
    1. adp's Avatar
      adp -
      Quote Originally Posted by Rescuer View Post
      please fix original post to say PDT, not PST

      it's Pacific Daylight Time right now, not Standard

      Note that during summer daylight saving time/summer time is observed, and PDT is used instead.
      PST – Pacific Standard Time



      or just say PT (pacific Time)
      you can see in the original link that they also just say PT lol
      Apple to Hold iPhone 4 Press Conference Friday | John Paczkowski | Digital Daily | AllThingsD
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by zmanforever View Post
      **** I hope they do not ask for the iPhone 4 back unless say the fix is replacing the faulty iphones and research says all, so I do not want to wait over 3 weeks for a replacement,

      3 week wait is the average rate to get another iPhone, I know I have a 32GB on order since the 12, have my 16gb but I want more space.
      Have to wait 3 weeks they said, also paid in full. (ATT.com = have to pay)

      Tomorrow is a big day for everyone personally involved in this, I hope Apple does the right thing, obviously consumer reports has made them look bad.

      Steve needs to sell Apple products and tomorrow will be 100% focused on making the market better for the company as a whole image wise as least.

      I hope they do not screw us over, I mean honestly I use my iphone with a case and it is ok, but not everyone should be forced to do this.

      Sorry for the super long post.
      Even if they did request your old phone back for a recall, they would not ask for your iDevice until the new ones are available as that would be asinine. Don't worry, Apple is not stupid they are much more concerned with the way people look at the Apple Brand, not the iPhone 4.
    1. unison999's Avatar
      unison999 -
      The press conference is just damage control now, it is a little too late to keep stock from going down.
      Consider the price drop on Apple's stock, stockholders is nervous now. No matter what Apple do on Friday the stock will continue to drop, if Apple try to make this good it will cost Apple money = less profit = stockholder do not like. Apple keep ignoring problem stockholder think Apple is going down keep selling Apple stocks.
      I am now wondering if Jobs is trying to do a Hue Heffner (sp? Playboy's CEO), buying stocks back to make Apple privately owned company. This would be great way to do it if he has the funds.
    1. creasy425's Avatar
      creasy425 -
      this is really too bad. The i4, by all accounts should be the be all, end all cellular device. Did stevie j think that the cosmetics of this device would make people overlook things like not keepiing reception? As much as i dislike stevie j, I'm really hoping he does right by the people on friday and offers some kind of solution for all the issues. I think a recall is out of the question (ATT would have to have been notified by now), but free bumbers, full refunds/replacements, and an apology for releasing a product that was faulty from the gate would go a long way towards quelling the growing customer unrest....

      the evo/incredible/aria is a very cool phone, its just that all the best apps are still only in the iphone app store. But being able to get a refund for an app that sucks (andriod market) is very cool...
    1. EqualNone's Avatar
      EqualNone -
      get peeled apple

      http://www.redmondpie.com/iphone-5-and-ihand-accessory-for-iphone-4-unveiled-humor/[/URL]
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by creasy425 View Post
      this is really too bad. The i4, by all accounts should be the be all, end all cellular device. Did stevie j think that the cosmetics of this device would make people overlook things like not keepiing reception? As much as i dislike stevie j, I'm really hoping he does right by the people on friday and offers some kind of solution for all the issues. I think a recall is out of the question (ATT would have to have been notified by now), but free bumbers, full refunds/replacements, and an apology for releasing a product that was faulty from the gate would go a long way towards quelling the growing customer unrest....

      the evo/incredible/aria is a very cool phone, its just that all the best apps are still only in the iphone app store. But being able to get a refund for an app that sucks (andriod market) is very cool...
      Free Bumpers Really? What's with people who are ok with that? I did not pay $299.00 for a case that forces to put a bumper on it. Not trying to be a pain in the *** but that will definitely feel like a bait n switch.. esp knowing now that Steve Jobs knew about the faulty antenna in the 2009 design phase.
    1. leathelisor's Avatar
      leathelisor -
      Quote Originally Posted by eserfeliz View Post
      anyone want to short apple's stock with me?
      Haha my dad started sellin first thing this Mornin