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  • The Consumer Response to iPhone 4 Problems? Buy More iPhones!



    Generally, when a company's product gets beaten up from virtually every source in almost any direction you turn, there's a good chance that sales would be negatively impacted by such a reality. Well, if you're Apple and your product is the iPhone 4, you're not like the rest of us. In fact, if the results of the latest Changewave survey are correct, the iPhone 4 could do no wrong.

    "First the Apple iPhone: We see a huge leap in demand going forward, with 52 per cent of those planning to buy a smartphone intending to purchase an iPhone in the next 90 days -- up from 31 per cent last year."
    Let's put that information into perspective. Even though Apple's closest competitors in the smartphone marketplace are certainly loving every bit of negative attention the iPhone 4 and its corresponding "Death Grip" are receiving, they are still largely failing to capitalize on this perceived but apparently imagined Apple vulnerability. Only 6 percent of would-be smartphone buyers in the next 90-days are considering buying a BlackBerry.

    The Android-powered HTC smartphone category sees 19 percent interest.
    That's pretty impressive for Apple. But, unfortunately for the folks in Cupertino, added sales probably mean additional iPhone 4s that will either require repair or some degree of attention down the road. On Wednesday, RBC Capital Markets Analyst Mike Abramsky estimated that every additional week that Apple fails to offer a Death Grip fix possibly tacks on another $200 million to the price tag of an eventual solution or product recall in the future.



    Computerworld
    This article was originally published in forum thread: The Consumer Response to iPhone 4 Problems? Buy More iPhones! started by Michael Essany View original post