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  • Apple Hosts Grand Opening of Shanghai Flagship



    The first video and images from inside Saturday's grand opening of Apple's flagship store in Shanghai are getting lots of attention today - a lot of envious attention, that is, as many Apple fans are finding themselves wondering why the Apple store in their local shopping mall couldn't be this ornate. Despite that Saturday's epic storefront unveiling was all about the building itself and not actually any iDevices like the iPhone 4, you wouldn't know the difference based on the public turnout.

    Hundreds of local Chinese Apple fans and onlookers surrounded the spectacle, although hopes quickly faded that Steve Jobs would be on hand for a surprise appearance. At least one prominent Apple executive, however, was in Shanghai. Calling it the "perfect store," Apple VP Ron Johnson looked about as excited as anyone has ever seen him at the big reveal of the Shanghai facility. In recent weeks, while the exact look of the store was quite literally kept under wraps, talk has emerged that Apple may continue building future retail outlets with a similarly palatial design.



    The second half of 2010 will usher in the beginning of an Apple retail store explosion across the globe, but nowhere more pronounced than in China. With plans to build at least one additional Apple store per month for the next twenty-four months in China, Apple and its retail design team are no doubt taking serious consideration of the elaborate structure in Shanghai and wondering if similar structures are practical elsewhere - although its unlikely that our shopping mall Apple storefronts will be renovated into a glass palace just because of all the attention Shanghai's flagship is getting this weekend.

    According to The Wall Street Journal:

    The building is made entirely of glass, similar to Apple’s flagship New York City store on Fifth Avenue. It has a glass cube entrance that leads customers underground to a space covering some 1,500 square meters, bigger than Apple’s first store in Beijing, which opened two years ago.


    Images via M.I.C. Gadget

    The Wall Street Journal
    This article was originally published in forum thread: Apple Hosts Grand Opening of Shanghai Flagship started by Michael Essany View original post
    Comments 26 Comments
    1. ROFLwaffle's Avatar
      ROFLwaffle -
      .................................. That's awesome.................
    1. whereswaldo's Avatar
      whereswaldo -
      I never saw a non-asian in any picture
    1. Vandale's Avatar
      Vandale -
      ^ i did
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Looks sweet.
    1. chrisrotolo's Avatar
      chrisrotolo -
      What is with the decent into the underworld? Unique design... But did he steve jobs have to build this on some earth grid matrix or something, cool but very unusual, maybe there isnt much room above ground in china.
    1. danielbonnells's Avatar
      danielbonnells -
      i love the design.
    1. bluefloyd's Avatar
      bluefloyd -
      It's the same design as the New York Apple store. What were the employees passing out at the bottom of the stair case?
    1. leathelisor's Avatar
      leathelisor -
      looks sweet and even though im in US im glad that apple is taking interest in other countries.
    1. I_Can_Has_iPhone?'s Avatar
      I_Can_Has_iPhone? -
      As long as we get first dibs on their products! lol
    1. cjh1452000's Avatar
      cjh1452000 -
      Quote Originally Posted by I_Can_Has_iPhone? View Post
      As long as we get first dibs on their products! lol
      Well, I dont know...all Apple products are made in China, so perhaps they will get everything first?
    1. tudtran's Avatar
      tudtran -
      That is a very nice store.
    1. Zeal's Avatar
      Zeal -
      meh
    1. one1's Avatar
      one1 -
      That is a total mindFk.

      .......and I love it. As an employee however, I just wouldn't wanna WORK in a hole.
    1. LSZ33's Avatar
      LSZ33 -
      That's a beautiful store. Would be very cool to visit.
    1. vincentpjimenez's Avatar
      vincentpjimenez -
      Did anyone else see that there were employees who are not chinese? those white girls at the bottom of the stairs? i didnt know they can hire non chinese and foregners! cool!
    1. iTone's Avatar
      iTone -
      Quote Originally Posted by whereswaldo View Post
      I never saw a non-asian in any picture
      I saw plenty, maybe you were a little blinded by racism to not notice.

      Ummm, plus it is a city in China- with a population of 1.5 BILLION people, and having lived in Shanghai, I can safely assume that the "asian" people outnumber the laowei by 50 million to one.

      I dont like your comment- from a 1000+ poster I would have hoped for a little more than a lame teenage comment stating the obvious.

      Back on topic- the store looks great- and I think the reason the store is underground is that it is easier in Shanghai to build underground safely, as this building is on the Pudong side which is essentially all sand.
    1. Amraam's Avatar
      Amraam -
      Impressive, but instead of blowing millions on that, why don't they fix the iPhone 4 signal issue?
    1. iTone's Avatar
      iTone -
      Perhaps that is why the bunker was built- so when the lynchmob gathers in Seattle; Jobs will fly to Shanghai; the glass tube will descend, and Stevie Baby will be safe with all of Shanghai's westernised hot women locked downstairs in his batcave..

      damn you Steve. Always thinking two moves ahead.
    1. whereswaldo's Avatar
      whereswaldo -
      Quote Originally Posted by iTone View Post
      I saw plenty, maybe you were a little blinded by racism to not notice.

      Ummm, plus it is a city in China- with a population of 1.5 BILLION people, and having lived in Shanghai, I can safely assume that the "asian" people outnumber the laowei by 50 million to one.

      I dont like your comment- from a 1000+ poster I would have hoped for a little more than a lame teenage comment stating the obvious.

      Back on topic- the store looks great- and I think the reason the store is underground is that it is easier in Shanghai to build underground safely, as this building is on the Pudong side which is essentially all sand.
      But I am a lame teenager stating the obvious
    1. smiska2's Avatar
      smiska2 -
      Quote Originally Posted by bluefloyd View Post
      It's the same design as the New York Apple store. What were the employees passing out at the bottom of the stair case?
      NY has several apple stores.... I assume you mean the cube store by CP?