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  • Sony Invests $345 Million to Increase Production of Front-Facing Camera Sensors


    It has been reported that the production of smartphone and tablet front-facing image sensors will be increased by Sony. The company already plans on investing 35 billion yen towards it (roughly 345 million USD) according to a recent announcement. For those of you who didn’t know, Sony currently supplies image sensors for Apple’s iPhone rear-facing camera.

    The Japanese firm said it will increase production of stacked CMOS sensors at two factories on the southern Japanese island of Kyushu, while completing work on a factory in northwestern Japan it bought from Renesas Electronics Corp for a total investment of 35 billion yen.
    Apparently the popular ‘selfie’ has enabled Sony to raise its production by 13% to 68,000 wafers a month. Reuters went on to report that Sony is currently competing with Omnivision Technologies Inc., who provides sensors for front-facing tablets and smartphones but have lower specifications compared to rear-facing cameras.

    The Japanese electronics firm told Reuters that the reason behind improving front-facing camera quality is because of the popularity of video calling and ‘selfies.” The image sensors should be able to not only produce better quality selfies but will definitely play a role in improving the quality of video calls from services such as FaceTime, Skype and Tango (among many others).

    It isn’t much of a surprise to hear of smartphone parts such as the front-facing camera improving, since these internal updates are found in almost every hardware refresh. As of right now, the Cupertino California company is set to release the next-gen iPhone in September which isn’t too far away. Are any of you excited about the iPhone 6?

    Source: Reuters via iPhoneHacks
    This article was originally published in forum thread: Sony Invests $345 Million to Increase Production of Front-Facing Camera Sensors started by Akshay Masand View original post
    Comments 4 Comments
    1. tudtran's Avatar
      tudtran -
      That's a waste of money
    1. BUcLAo69's Avatar
      BUcLAo69 -
      I am excited about the upcoming iPhone 6 or Air and I hope they call it "iPhone Air" sounds kinda kewl .
    1. tree720's Avatar
      tree720 -
      Waste or not, Apple's got the resources to do it.