Big Screen iPhones May be Apple's Biggest Gamble
As MMi reported
earlier today, Apple invested a record sum of capital on research and development for the June 2014 quarter, presumably getting their ducks in a row for major new product releases in new product categories.
But whether or not we see the iWatch or iTV this year (not to mention other rumored products), the biggest gamble Apple may take is on its next generation iPhone 6. That risk, however, is closely tied to the company's anticipated experimental large-screen iPhone.
With larger 5.5-inch screens expected for one of the models of Apple's next-gen iPhone 6, Apple is believed to be so enthusiastic about the sales potential of its inaugural phablet that it will go to market with a record number of units.
"The Cupertino, Calif., company is asking suppliers to manufacture between 70 million and 80 million units combined of two large-screen iPhones with 4.7-inch and 5.5-inch displays by Dec. 30," knowledgeable sources tell the WSJ.
So why is this a "gamble"? Although consumers have demonstrated a compelling interest in phablets, it remains to be seen if millions of large-screen Android device owners will migrate to iOS as predicted if Apple releases a phablet-sized iPhone. If not, and Apple produces the mammoth quantities we're told are on tap, Apple could be facing somewhat of a domestic sales dud akin to the iPhone 5c when compared to the popularity of the iPhone 5s.
Either way, Apples new iPhones are expected in mid-September.