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  • Reddit User Reportedly Convinced Cook to Change Apple’s On-Call Music


    According to a recent thread on Reddit, an Apple customer talks about his experience where he effected change in the company’s operations. He apparently communicated with Tim Cook via e-mail and the change has to do with ‘on hold’ music. It has been known ever since previous CEO Steve Jobs was still around, that Apple’s chief executives are extremely open to suggestions made by customers. And according to TUAW, current CEO Tim Cook carries on the tradition.

    The post on Reddit, was in response to another post discussing Apple’s Maps team reaching out to business owners to verify addresses.

    I once sent Tim an email about the quality of music while on hold with Apple. It was super low quality, therefore an upbeat rock song sounded like pure distortion and really aggravated me because I was on hold for 20+ minutes for something so simple (iPhone didn't turn on, needed to set up a repair as in my country no Apple Store = have to send it to another country).

    Much to my surprise a lady from Cupertino called me up the next day, saying she'd received a concerning email from Tim about ugly distortion hold music while on the phone, that Tim had tested this himself and agreed that something had to be done. She assured me that the hold music would be tested to make sure it sounded pleasant on all types of phones and connections.

    The next time I called Apple, the hold music was indeed very pleasant.
    Current CEO Tim Cook is known to also be open to criticism. In a 2012 interview with NBC’s Brian Williams, he admitted that he receives hundreds of e-mails on a daily basis. According to Cook,

    I get hundreds, and some days thousands of emails from customers. This is a privilege because they talk to you as if you're sitting at their kitchen table. Because they care so deeply about Apple, they want to make a suggestion, or want to ask for help on something, or want to tell you how much they love the product.
    Source: Reddit
    This article was originally published in forum thread: Reddit User Reportedly Convinced Cook to Change Apple’s On-Call Music started by Akshay Masand View original post
    Comments 4 Comments
    1. peacedog's Avatar
      peacedog -
      Anyone know what kind of watch Tim Cook is wearing?

      Old pic with Steve Jobs, but maybe iWatch prototype that Tim Cook is wearing?
    1. edwilk55's Avatar
      edwilk55 -
      Now if we could get AT&T to clear up the quality of their God awful ring back tones.
    1. nhreminh's Avatar
      nhreminh -
      Quote Originally Posted by peacedog View Post
      Anyone know what kind of watch Tim Cook is wearing?

      Old pic with Steve Jobs, but maybe iWatch prototype that Tim Cook is wearing?
      Doubtful for an iWatch proto, SJ died in late 2011 and had taken his leave early the same year. This picture is probably 3 1/2 - 4 years old I would guess. Wouldn't mind if the iWatch had that kinda look though.

      On-topic: Most companies need to test their hold music for the same reason. The ones who play commercials for themselves especially. They've got 2 mins of content on a loop for 45 mins, I get it you offer cable, internet, and phone. And, cable, internet, and phone...and my call is very important to them..cable, internet, and phone...
    1. hitman10's Avatar
      hitman10 -
      Lol.... iwatch, and iphone 6 2 products that do not even exist yet. dkm.