In late June, San Francisco held its 44th annual Pride parade where several companies, including Apple, marched in support of the LGBT community. Apple CEO Tim Cook attended the event and walked alongside Apple’s Environment Director Lisa Jackson and thousands of other Apple employees. Employees wore special T-shirts for the event and handed out iTunes gift cards, good for a free song download.
The Cupertino California company has now posted a new video of the event on its YouTube channel, depicting the company’s preparation for the parade, which included the aforementioned T-shirts, a pre-event celebration, special bicycles and thousands of rainbow-colored flags. The song played in the background of the video is Coldplay’s “A Sky Full of Stars.”
The following was mentioned regarding the video:
On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world -- from cities as far as Munich, Paris, and Hong Kong -- to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation
Source: Apple (YouTube), SFPride