Samsung is aiming to leave iPhone owners and prospective iPhone buyers feeling especially "drained" in response to the South Korean tech giant's new TV ad.
Samsung is endeavoring to hit Apple where it hurts - right in the battery.
The new ad, which blasts iPhone users as so-called "wall huggers," suggests that the iPhone's battery is inferior to the Samsung smartphone experience. And the video shared below makes the iPhone's battery life the central argument advanced in the ad.
Although the commercial is definitely a bit over-the-top, Samsung will definitely hit a nerve, as no shortage of iPhone users have griped about the iPhone's less than stellar battery over the years, although the underlying issues appear to be mitigating (either that or those complaining are just less vocal today).
Either way, Samsung clearly has a new target in the smartphone wars. Will it resonate? Check out the commercial below and judge for yourself.