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  • PR Nightmare Continues: White iPhone 4 Thicker Than Its Sibling


    In what has become a week from public relations hell for Apple, Reports popped up late yesterday the white iPhone 4 was thicker than the black model. It has now been confirmed by Engadget the white iPhone 4 is 9.5mm thick compared to the black iPhone's 9.3mm thickness.

    Below is an image of Apple's PR headquarters:



    The .2mm change in thickness was not announced prior to release and has not been reflected in the product description on Apple's website. There is however this disclaimer ""Actual size and weight vary by configuration and manufacturing process."

    Apparently the possible changes in the manufacturing process discussed yesterday did cause this variation in size and weight. This of course creates headaches for consumers and case makers alike. White iPhone 4 owners must now worry whether or not their case will be able to fit their newly purchased phone. Manufacturers will need to decide if they need to start releasing new cases to match the slightly different specifications of the white iPhone 4.

    This problem wont affect your average silicone case or bumper, but for more expensive and tight fitting slider cases and muli-part cases, like OtterBox's more expensive offerings, potential problems exist.

    It baffles me that a company who tries to maintain and promote an image synonymous with perfection (in their opinion) could lack this kind of necessary foresight. The problems this fragmentation creates for case and accessory makers is obvious. As Engadget points out, Apple now has four configurations of their phones: white and black AT&T; white and black Verizon. Each offer their slightly different dimensions and button layouts. None of these differences are distinguished by a different model number. To the lay consumer all these phones should be interchangeable between accessories. However, they are not.

    In the past I have appreciated Apple unification of their product lines. It made for an extremely easy time purchasing accessories. Now it has become unnecessarily confusing.

    Source: Engadget
    This article was originally published in forum thread: PR Nightmare Continues: White iPhone 4 Thicker Than Its Sibling started by Phillip Swanson View original post
    Comments 120 Comments
    1. spamsalad's Avatar
      spamsalad -
      Rather than alienating your members you should try positive positioning
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by jbardi View Post
      5 of the outlets you mentioned above have less than half the readers or subscribers they had last year. No wonder they are also reporting on this non-news. They are on their way out.
      Really? Which 5 would those be? Where are you getting your statistics from?

      Quote Originally Posted by spamsalad View Post
      Rather than alienating your members you should try positive positioning
      You alienated yourself with your original comments... I had nothing to do with your negative positioning. Thanks though.

      Why would I want members that just complain and criticize and stir up trouble. Secondly the second we DON'T post this story is the second that someone else complains how we're "late reporting" or we "missed the story". It's a no win situation so I would rather have the content for our members to read rather than have them go somewhere else.
    1. delusion950's Avatar
      delusion950 -
      Quote Originally Posted by XFaega View Post
      You mean black on white?
      What do you think Sherlok? Hmm i wonder which one article states it's thicker.
    1. gotanmp3's Avatar
      gotanmp3 -
      Well, clearly the white iPhone isn't meant to be put in an Otterbox. Duh.

      The Otterbox completely defeats the purpose of buying a different color iPhone. The phone could be green and purple polkadots, for all I care, but all you'd see is my blue-on-black Otterbox.
    1. The Maestro's Avatar
      The Maestro -
      You guys gonna keep arguing? If you dont like the news skip over it, if there's an incompetent *** ignore him/ ban
    1. alexevo's Avatar
      alexevo -
      Quote Originally Posted by x12_Carnage View Post
      Lol it might fit a little bit more snug then usual but it'll be fine :P
      tighter is always better...
    1. youngone305's Avatar
      youngone305 -
      Big deal it's not that thick
    1. sziklassy's Avatar
      sziklassy -
      But does it have antenna issues?
    1. delusion950's Avatar
      delusion950 -
      [COLOR="DarkOrange"][B]You alienated yourself with your original comments... I had nothing to do with your negative positioning. Thanks though.

      You care too much what one person says. You are super mod ban give him time to cool off. Lets stick to the topic. =)

      Quote Originally Posted by alexevo View Post
      tighter is always better...
      Hope we're still talking about iPhone lol.
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by delusion950 View Post
      [COLOR="DarkOrange"][B]You alienated yourself with your original comments... I had nothing to do with your negative positioning. Thanks though.

      You care too much what one person says. You are super mod ban give him time to cool off. Lets stick to the topic. =)



      Hope we're still talking about iPhone lol.
      I just enjoy publicly stabbing people in a literary form. lol
    1. Atom2215's Avatar
      Atom2215 -
      Quote Originally Posted by x12_Carnage View Post
      Lol it might fit a little bit more snug then usual but it'll be fine :P
      Damn you're cute
    1. delusion950's Avatar
      delusion950 -
      Lol. Totally obvious. Haha
    1. femibrim's Avatar
      femibrim -
      SERIOUSLY DOUBT that this is a pr disaster for Apple...... SO the white iPhone is 0.2mm thicker than the black........ so maybe out of the 1 to 2 million white iphones that will be sold, how many people will seriously give back their iphone because of the case issue/weight issue (boy oh boy the extra 0.2mm translated to the extra weight is killin' my hand!!!) / size issue (the extra 0.2mm is making my white iphone rip my front shirt/pants/jacket pocket)......... but news is news.... whether earth shattering or not..... its still information....
    1. c0dy's Avatar
      c0dy -
      My Otterbox doesn't fit my black iPhone when I have a screen protector on it, and I bet it's not quite .2mm. Kind of a messy situation, but it will all be ok.
    1. delusion950's Avatar
      delusion950 -
      Quote Originally Posted by femibrim View Post
      SERIOUSLY DOUBT that this is a pr disaster for Apple...... SO the white iPhone is 0.2mm thicker than the black........ so maybe out of the 1 to 2 million white iphones that will be sold, how many people will seriously give back their iphone because of the case issue/weight issue (boy oh boy the extra 0.2mm translated to the extra weight is killin' my hand!!!) / size issue (the extra 0.2mm is making my white iphone rip my front shirt/pants/jacket pocket)......... but news is news.... whether earth shattering or not..... its still information....
      No White iPhone 4 owner will give up their phone because of the 2mm. Simple as that.
    1. kingbijan's Avatar
      kingbijan -
      They just can't do anything right.
    1. delusion950's Avatar
      delusion950 -
      ^^ you sure?
    1. Zon's Avatar
      Zon -
      Quote Originally Posted by zinjen View Post
      That is not true. I have the Defender otterbox case and removed it from my previous iPhone 4 to my new white one.. it does not fit at all. The case does not snap.. You may be able to widdle it down but I hate to do that to such an expensive piece. I'm on hold with Otterbox right now seeing what they are planning to do.
      Although I feel your pain for spending bucks on a case after and having spent buck on two Apple iPhones I don't understand the logic of getting the white iPhone with that case.

      You bought a white iPhone so you can stick it into a case that covers up the iPhone so you can't tell if it's white, black, green or red? Couldn't you have gotten a white sticker for the back where the Apple logo shows?
    1. goodgod2's Avatar
      goodgod2 -
      Quote Originally Posted by spamsalad View Post
      How many people are you going to ban for their critique on your "news"? All I can see is you trying to defend an unjustifiable position. You covered something that was of zero interest to anyone whatsoever. I will give you some advice: it is better to remain quiet and thought a fool rather than open your mouth and prove it beyond reasonable doubt. Now stop threatening people with your inane rants. Kind regards.
      I dont think you quite get it....this is an iphone forum/news site. Everything related to APPLE will be posted here no mater how big or small. If you dont like the topic or dont find it interesting, then its so simple.... dont click on the topic and try to put the poster and Modmyi down.
    1. one1's Avatar
      one1 -
      Doesn't look like a pr nightmare.