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  • PR Nightmare Continues: White iPhone 4 Thicker Than Its Sibling


    In what has become a week from public relations hell for Apple, Reports popped up late yesterday the white iPhone 4 was thicker than the black model. It has now been confirmed by Engadget the white iPhone 4 is 9.5mm thick compared to the black iPhone's 9.3mm thickness.

    Below is an image of Apple's PR headquarters:



    The .2mm change in thickness was not announced prior to release and has not been reflected in the product description on Apple's website. There is however this disclaimer ""Actual size and weight vary by configuration and manufacturing process."

    Apparently the possible changes in the manufacturing process discussed yesterday did cause this variation in size and weight. This of course creates headaches for consumers and case makers alike. White iPhone 4 owners must now worry whether or not their case will be able to fit their newly purchased phone. Manufacturers will need to decide if they need to start releasing new cases to match the slightly different specifications of the white iPhone 4.

    This problem wont affect your average silicone case or bumper, but for more expensive and tight fitting slider cases and muli-part cases, like OtterBox's more expensive offerings, potential problems exist.

    It baffles me that a company who tries to maintain and promote an image synonymous with perfection (in their opinion) could lack this kind of necessary foresight. The problems this fragmentation creates for case and accessory makers is obvious. As Engadget points out, Apple now has four configurations of their phones: white and black AT&T; white and black Verizon. Each offer their slightly different dimensions and button layouts. None of these differences are distinguished by a different model number. To the lay consumer all these phones should be interchangeable between accessories. However, they are not.

    In the past I have appreciated Apple unification of their product lines. It made for an extremely easy time purchasing accessories. Now it has become unnecessarily confusing.

    Source: Engadget
    This article was originally published in forum thread: PR Nightmare Continues: White iPhone 4 Thicker Than Its Sibling started by Phillip Swanson View original post
    Comments 120 Comments
    1. justinpotter81's Avatar
      justinpotter81 -
      Quote Originally Posted by XFaega View Post
      You mean black on white?
      Not sure if I understand your question?
    1. TheGrandFinale2001's Avatar
      TheGrandFinale2001 -
      All this trouble for a phone that doesn't even do anything new except exist in a different color. It's funny I rarely see a naked iPhone of any version. Almost everyone has a case. I think I've seen one white iPhone without a case in public. I'm not trying to bash I just don't see the point of waiting a whole year just to get a different color iPhone, when probably in the end you're just gonna get a case that covers most of the white.
    1. B7..RS4's Avatar
      B7..RS4 -
      Ok I have a solution for those critical of the size. If/when you buy this white ip4 simply run it on a belt sander and take .1mm off the front and .1mm off the back. The edges maybe a little sharp bit that's ok, then polish the glass and it'll be fine lmao.
    1. Striknine's Avatar
      Striknine -
      Quote Originally Posted by zinjen View Post
      That is not true. I have the Defender otterbox case
      I have a defender case on my ip4 as well as a front and back zagg shield that seems rather thick, and it still fits fine. It should be OK unless the tolerance is towards the negative side.

      Why does everyone complain about MMI being late or posting threads that is "not news worthy" but still check the forums news everyday? Please keep those type of comments to your self or don't comment at all. I don't check 10 different sites to see who posted the news first or really care who is the first.
    1. spamsalad's Avatar
      spamsalad -
      Get a grip. I mean, seriously are you pretending this utter crap is news??? I believed you were insightful, clearly I was wrong.
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by spamsalad View Post
      Get a grip. I mean, seriously are you pretending this utter crap is news??? I believed you were insightful, clearly I was wrong.
      I can ban you if you'd like
    1. hammerhals's Avatar
      hammerhals -
      let's talk about the weather
    1. <(O)> Device's Avatar
      <(O)> Device -
      Good lord!!! .2?!?!! It be ok if it were .1 hell even .19999 repeated but .2!!! Were all gonna die!!! (jk) not a big deal but of effects any of the ways a case fits simply don't buy it
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by Poseidon79 View Post
      I can ban you if you'd like
      Ah, nothing like a nice ban to start the day!

      I think it's crazy if you had an iPhone 4 and sold it to get the White iP4 just because it's a different color. It's definitely not an upgrade at all, so now you have to wait to upgrade to the i5 or pay a shiz load of money for it. That's just my opinion though
    1. <(O)> Device's Avatar
      <(O)> Device -
      Quote Originally Posted by hammerhals View Post
      let's talk about the weather
      Agreed. It's cloudy where I am
    1. spamsalad's Avatar
      spamsalad -
      Quote Originally Posted by Poseidon79 View Post
      I can ban you if you'd like
      How many people are you going to ban for their critique on your "news"? All I can see is you trying to defend an unjustifiable position. You covered something that was of zero interest to anyone whatsoever. I will give you some advice: it is better to remain quiet and thought a fool rather than open your mouth and prove it beyond reasonable doubt. Now stop threatening people with your inane rants. Kind regards.
    1. ninthchamber99's Avatar
      ninthchamber99 -
      The weather is sunny where I am!!

      But really, the entire "White iPhone 4" news is getting to be funny. I mean, at this point, Apple should have just stuck with the black phone. How many people out there really decided to not get an iPhone 4 until this weekend until the 'white' is available?
    1. kadernal's Avatar
      kadernal -
      Quote Originally Posted by spamsalad View Post
      How many people are you going to ban for their critique on your "news"? All I can see is you trying to defend an unjustifiable position. You covered something that was of zero interest to anyone whatsoever. I will give you some advice: it is better to remain quiet and thought a fool rather than open your mouth and prove it beyond reasonable doubt. Now stop threatening people with your inane rants. Kind regards.
      you should heed your own advice.

      obviously you dont watch the news often. most news outlets have been covering the royal wedding like its the return of jesus. who cares about that?

      why does it bother you so much that a fact is being shared? because whether you find it "news worthy" or not, it is indeed fact.


      in other news its pretty cloudy here in midtown manhattan, but its still pretty nice out. oh and its friday!!
    1. Memphiis's Avatar
      Memphiis -
      C'mon I know what you're all thinking... Is it to big? Is it to small? (*wait for it..).. Would my gf like it if I had more "girth" ;oP
    1. spamsalad's Avatar
      spamsalad -
      I find it simply ridiculous quoting pr disaster continues. Yes, I agree it's a fact but am sorry it is not by any stretch of the imagination news worthy. Threatening to ban me and others for politely pointing this our beggars belief. Yep, royal wedding has been a nightmare and am in the UK!!

      P.s. I hope mmi sack the complete imbecile for talking to it's forum members like that.
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by spamsalad View Post
      How many people are you going to ban for their critique on your "news"? All I can see is you trying to defend an unjustifiable position. You covered something that was of zero interest to anyone whatsoever. I will give you some advice: it is better to remain quiet and thought a fool rather than open your mouth and prove it beyond reasonable doubt. Now stop threatening people with your inane rants. Kind regards.
      Sigh
    1. Jahooba's Avatar
      Jahooba -
      4 different sizes for THE EXACT SAME PHONE = FAIL
    1. colorado_junkie's Avatar
      colorado_junkie -
      "PR Nightmare continues:"

      This world is headed for a disaster of biblical proportions....forty years of darkness, iPhone's tracking individuals locations, human sacrifice, dogs and cats living together, mis-match in sizes of colored iPhone's.....mass hysteria!!
    1. Poseidon79's Avatar
      Poseidon79 -
      Quote Originally Posted by spamsalad View Post
      How many people are you going to ban for their critique on your "news"? All I can see is you trying to defend an unjustifiable position. You covered something that was of zero interest to anyone whatsoever. I will give you some advice: it is better to remain quiet and thought a fool rather than open your mouth and prove it beyond reasonable doubt. Now stop threatening people with your inane rants. Kind regards.
      Unfortunetly for you, what is regarded as "news worthy" is a matter of opinion. I suggest you go start your own tech blog and then you can be the supreme decision maker and only write what YOU think people want to read about (or in this case what YOU care about). Come back in a year and let us know how that works out for you.

      BTW... some of the other sites you may want to go b1tch at that ran the same story: PC Mag, CNN International, msnbc, Huffington Post, Mobile Crunch, ZDnet, TIME, Wired, CNET, Apple Insider... once you get done with those come back and I'll expand my list.
    1. jbardi's Avatar
      jbardi -
      5 of the outlets you mentioned above have less than half the readers or subscribers they had last year. No wonder they are also reporting on this non-news. They are on their way out.