Why 'Bigger' iPhone 6 Could Be Bigger Business for Apple
With Apple's iPhone 6 believed to be entering mass production next month, there's an excellent possibility that we'll soon get our first look (probably via a fuzzy, leaked image) at some or all components of the refreshed handset. However, if the rumor mill is correct, we already know what to expect - a new iPhone with a larger display than previous generations.
Knowledgeable sources within Appleís Asian supply chain indicate that a new 4.7-inch screen version of the iPhone 6 will drop in September, writes Scott Parkhouse of NativeMobile on Tuesday morning, adding that the supersized screen could do wonders to attract longtime Android and Windows device owners - smartphone shoppers who tend to favor larger screens.
And the latest industry data corroborates that suggestion. RBC Capital Marketsís Amit Daryanani says that "nearly 50% of consumers who plan to upgrade their phone intend to purchase an iPhone within the next three months." But - and this is a BIG but - 35% of the users who donít expect to purchase an iPhone "would do so should Apple offer a larger form factor. This is what the analyst deems "Android cannibalization with iPhone 6."
All told, a major iPhone upgrade cycle looms on the horizon. "More than one-third of the survey participants intend to upgrade or purchase a new smartphone within the next six months," Daryanani says. "Unsurprisingly, the typical upgrade cycle remains in the 1- to 3-year range, in lock-step with the standard 2-year carrier cycle."