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  • iOS 4 : Opt-Out of iAd Location Data... If You Could.


    Thanks to the fine folks over at iLounge , they have informed the community of Apple's recent change to its Terms of Use for iOS 4, stating that it will collect user location data for iAds. Why is this important? Because that's your GPS location being transmitted for advertising purposes. With the new terms, your basically accepting to let them sell your information with no return to you.

    It's not that I don't want ad's. Ads are essential to many companies to stay afloat, but what I want to see, is simply the option to not give my gps data away. I'll deal with unrelated Ads that appear if it means my location data is safe. It may be paranoid, but is it not the more reasonable approach? It's would be hard to agree that one should have to accept to the new terms stating that they can do whatever they want with your data.

    While it should be noted that iAds are not suppose to be in affect until July 1st, hence the reason why this option is not yet available. Although a little more detailed message would have been nice.

    George Orwell wouldn't have stood by it. Big Brother is watching you....

    “Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns.”
    This has even been picked up by Engadget and the LA Times. As you continue to read through the terms, you'll notice that Apple claims to have a way out of this. Users are told:

    “If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.”
    However, as you can see, and try yourself, this "Opt-Out" is not quite working. The website ends up reporting that you are currently not on iOS 4, although clearly we are. Apple is expected to begin serving iAds on July 1st, so perhaps this is the holdup. Although, I would feel a bit more comfortable if I could do this ahead of time.
    This article was originally published in forum thread: iOS 4 : Opt-Out of iAd Location Data... If You Could. started by nickhesson View original post
    Comments 41 Comments
    1. domthebigbomb's Avatar
      domthebigbomb -
      Quote Originally Posted by Wrassle View Post
      I can understand website such as this with ads, (even if the ads are for scams that the very forums they display on discourage) but this website provides a service for the income generated by the ad, and is otherwise free of charge.

      What is Apple providing us for this income source? We are paying for the hardware it is delivered on, we are paying for the pipe it is delivered through. What is the benefit to the consumer this is being pushed upon?
      I believe (correct me if i am wrong) that apple has implemented this service to help give developers "more" revenue/profits/whatever u like to call it.
    1. bzpilot's Avatar
      bzpilot -
      If you were worried about privacy with iAds you may need to rethink having a cell phone to begin with, especially a new iPhone.

      Let's see we already know law enforcement and the government has the ability to just about what they want when they want....

      An iPhone with the latest technology can be easily tracked and located within seconds at anytime. It also now has both forward facing and rear facing cameras and now noise cancellation. If you don't think under the right circumstances the government couldn't turn on the microphone and/or camera(s) you are behind the times. How about when your phone is off, again not a problem! How about if I remove my battery ....hmmm guess that isn't a choice.

      Now most of you have nothing to worry about, but this is why you see those not staying within the law using prepaid and throw away phones.

      No, not paranoid, just know the technology to do this exists and the higher the tech in the phone the easier it is!
    1. NozzyEz's Avatar
      NozzyEz -
      Personally I don't mind opting in to get ads relevant to me, ads are a necessary evil on the internet where we daily visit loads of sites free of charge because they make their money with ads, Google, Facebook, MMi comes to mind. Ads also helps with applications, where we can have our apps for free in return to have to have ads, both on our iPhones and our PC's, take Windows Live Messenger for instance, take Steam. They all do it.

      With that said however I would not like to have my GPS location data transmitted over the air to anyone unless I personally give my consent. Privacy reasons as well as Battery life reasons makes me think this is a no go.

      I do want iAds though, if they are relevant and just half as good as the ones that Steve Jobs has shown off.
    1. Meglomaniac's Avatar
      Meglomaniac -
      Yes i think people are underestimating this sort of thing.
      It is fine if companys request some information of us thru their products but it is not when they force us to send personal information to them these sort of things should be off by default and should always contain a option to turn this off or on.

      Besides the whole privacy thing these sort information collection in the iphones case costs battery life aswell and doesnt it require your data network to send this information ? so in a way its also using your costly 3g bandwith only this i am not so sure about.

      anyway wasnt it steve who was pissed about a company collecting data from their iphones and publishing that they where using new iphones ?
      But then again he does the same thing right here...
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      The amount of tin foil hattery going on in this thread is mind boggling.
    1. dazzer1983's Avatar
      dazzer1983 -
      Cheeky apple
    1. lolcats1's Avatar
      lolcats1 -
      Quote Originally Posted by law111 View Post
      Yea I don't see that big of deal with them using my info to show me more ads that are related to my interest..
      well gee i too have no idea why i would have a problem with a company being able to track my spending habits, what ads i view, what effect they have on my travel patterns, what i buy, and be able to sell that information to other companies.

      no problem at all

      You're on windows, thats why you get pop-ups at ModMyi, I get none.
      that has to do with your browser. just set IE to block pop-ups, and use chrome/opera/firefox. mac has nothing to do with it.
    1. iLaw-One's Avatar
      iLaw-One -
      I sure hope someone comes out with a feature to permanently disable this if and when I choose...even though I have nothing to hide, I'm not exactly keen on someone being able to track my every move...feels kinda like being stalked and you never know when the stalker will pounce

      If my every move is being tracked, I should also be able to go into 'stealth mode' for those Tiger Woods moments
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      What if my location is off under settings - general - location.
    1. donny77's Avatar
      donny77 -
      Quote Originally Posted by lkailburn View Post
      Holy ****. How is no one else freaked out that your phone is constantly sending out your exact gps location. What happens when that giant database or stream of data gets hacked into(which it will) and all that information gets out!!!! How does no one see the issue with this down the road

      -Luke
      Can't speak for everyone, but this doesn't concern me because I haven't lied to myself that they don't already have this information. Geo location data can be harvested from IP addresses, and cell phone towers already. This isn't going to be all that more accurate. It's pretty accurate already.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Have you guys ever used google or have a google account? They track everything you search, browse and find. They know where you're logging from, hell even your mail is used as data to properly place and sell advertisement.

      The government is not out to get you, Apple could care less where you are, and they don't snag anything you would care about. Most of these location aggregators only grab your general location (city) and gobble up all results into that demographic. They never have individual information (for obvious reasons).

      Seriously, advertisement in general is a good thing. How do you people ever find out about new products, movies, music? All this aims is to give you relevant advertising, so what you end up seeing may actually matter to you.

      And let's not even mention the benefit of a platform like iAd to developers that wish to keep their ads free.
    1. unison999's Avatar
      unison999 -
      Separate iAd paid apps from other apps, people who don't mind getting tracked by people they do not know can download those apps. Let the consumer decide when they want to Opt-in instead of forcing people to go through separate steps to Opt-out.
    1. whereswaldo's Avatar
      whereswaldo -
      apple is stalking us
    1. swarren08's Avatar
      swarren08 -
      its working now
    1. exodia1010's Avatar
      exodia1010 -
      I was able to successfully Opt-out of this.
    1. iphoneuser5's Avatar
      iphoneuser5 -
      wrassle and Ikailburn are absolutely right. when i read the terms of service for the update, i declined to update. this is the first thread ive found people talking about this at all. you should be outraged. can anyone tell me how or where these adds are going to show up exactly? is it confined to one app or are things just going to pop up every time i turn it on? we are paying customers and we should not have to accept something like this. i already wrote to apple about this. Im also looking into competitors. if you sit back and let this happen, then all providers are going to jump on this bandwagon. i encourage you to write to apple even if you dont intend to switch providers. let them know that this is wrong.
    1. Cer0's Avatar
      Cer0 -
      Quote Originally Posted by iphoneuser5 View Post
      wrassle and Ikailburn are absolutely right. when i read the terms of service for the update, i declined to update. this is the first thread ive found people talking about this at all. you should be outraged. can anyone tell me how or where these adds are going to show up exactly? is it confined to one app or are things just going to pop up every time i turn it on? we are paying customers and we should not have to accept something like this. i already wrote to apple about this. Im also looking into competitors. if you sit back and let this happen, then all providers are going to jump on this bandwagon. i encourage you to write to apple even if you dont intend to switch providers. let them know that this is wrong.
      It will only be in apps that use iAds for the ad service. So not all apps will use this and it will not be outside of any apps, IE. the springboard. So bascially the same thing that the Ads from Admob have been doing but when you click on it it loads within the app instead of taking you out of it.
    1. iphoneuser5's Avatar
      iphoneuser5 -
      what concerns me is that the terms of service does not mention apps. so while it may only be apearing in apps now, where else could they be inserted with this vague agreement. this is copied and pasted from the actual agreement:

      (d) Interest-Based Advertising. Apple may provide mobile, interest-based advertising to you. If you do not want to receive relevant ads on your iPhone, you can opt out by going to this link on your iPhone: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.
    1. Cer0's Avatar
      Cer0 -
      All it is asking is if you want to recieve ads geared to you. Basically use statistics about you such as the app you are using and the location you are at.
    1. iphoneuser5's Avatar
      iphoneuser5 -
      that is all its asking me. however i would like a third option which would be: NO ADDS AT ALL. so im glad the personal "opt out" is now working. i just dont want to see the use of adds get out of control. even if it is just an app. a free app is free because it is paid for by advertising. but if i pay for the app i shouldnt get something else pushed on me. thanks for the info though. i couldnt see it for myself because i declined the update. the section i pasted to my previous message was giving me visions of pop ups similar to what is showing up on yotube videos now whenever i use my phone. it seems ive overreacted.