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  • iOS 4 : Opt-Out of iAd Location Data... If You Could.


    Thanks to the fine folks over at iLounge , they have informed the community of Apple's recent change to its Terms of Use for iOS 4, stating that it will collect user location data for iAds. Why is this important? Because that's your GPS location being transmitted for advertising purposes. With the new terms, your basically accepting to let them sell your information with no return to you.

    It's not that I don't want ad's. Ads are essential to many companies to stay afloat, but what I want to see, is simply the option to not give my gps data away. I'll deal with unrelated Ads that appear if it means my location data is safe. It may be paranoid, but is it not the more reasonable approach? It's would be hard to agree that one should have to accept to the new terms stating that they can do whatever they want with your data.

    While it should be noted that iAds are not suppose to be in affect until July 1st, hence the reason why this option is not yet available. Although a little more detailed message would have been nice.

    George Orwell wouldn't have stood by it. Big Brother is watching you....

    “Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns.”
    This has even been picked up by Engadget and the LA Times. As you continue to read through the terms, you'll notice that Apple claims to have a way out of this. Users are told:

    “If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.”
    However, as you can see, and try yourself, this "Opt-Out" is not quite working. The website ends up reporting that you are currently not on iOS 4, although clearly we are. Apple is expected to begin serving iAds on July 1st, so perhaps this is the holdup. Although, I would feel a bit more comfortable if I could do this ahead of time.
    This article was originally published in forum thread: iOS 4 : Opt-Out of iAd Location Data... If You Could. started by nickhesson View original post
    Comments 41 Comments
    1. Cer0's Avatar
      Cer0 -
      Apple is not putting the ads in the apps it is all up to the developers. Basically Apple said ok you can use admob or another service or you can use our ad service and get a better in-app ad than from other services. Just like other ad services though it will try and use location based information. Those other ads do this by using where the ip address is coming from. I highly doubt that apple would even dare to put them in a stock apps.


      The ads are going to be in appstore apps no matter what it is just now the developers have another choice of an ad company. So the ads you see now are always going to be there but they may change to iads style if the developer moves to apple's ad service; which the opt out you did is to not allow it to use your location and other data to target ads for you. So you will get more random ads that have nothing to do with what you like at all.