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  • Prices of the Apple TV Drop in Europe and the UK


    After introducing the new entry-level iMac this morning, Apple has also reportedly dropped the price of the Apple TV in a few markets outside of the U.S. The Apple TV sold in the UK and Europe has received a price drop of £20 and €10 respectively. Those in Europe can now purchase the Apple TV set-top box for €99 and £79 for those in the UK. However, the price remains the same in the United States.

    The new version of the Apple TV software has been released for developers along with the second beta previews of OS X Yosemite and iOS 8 recently. The updates are supposed to be used to test AirPlay, with apps that are using the developer preview versions of the company’s upcoming software, to be released sometime this fall. Along with AirPlay testing, developers also get to test out the software including iCloud Family Sharing.

    Source: Apple
    This article was originally published in forum thread: Prices of the Apple TV Drop in Europe and the UK started by Akshay Masand View original post
    Comments 4 Comments
    1. bigboyz's Avatar
      bigboyz -
      Now drop the price in the States.
    1. baRRy boRRis's Avatar
      baRRy boRRis -
      Even with the price cut it's still more expensive in the UK. $99 is £59, then with 20% VAT it's £69. So we're now only being charged an extra £10 for being British rather than £30.
    1. ProfessorJack's Avatar
      ProfessorJack -
      the USA not that long ago had a iTunes 25§ gift card offer when over hear in the so called UK as in rip off Britain had no offer
      as the other guy sad we pay more for everything i just bought a £5000 Mac Pro if i went and bought it in say NEW YORK US of A i could fly virgin business class and still save £1000 on top go that think about that bob
    1. loopweb's Avatar
      loopweb -
      They can drop the price... but it is useless without xbmc