A recent interview released by Adweek featuring Rapper Kanye West, noted that West claimed the deal between Beats Electronics and Apple happened only because rival Samsung linked a deal with Jay Z. According to West, who is an all time Apple fan and dislikes Samsung, Samsung had earned substantial ‘cultural credibility’ because they signed a promotional deal with Jay Z last year. He also claimed that the time the two were at a Samsung funded concert together earlier this year played a huge role as well
West also claimed that had Samsung never signed a deal with hip hop artist Jay Z, Apple probably would have never even considered purchasing Beats Electronics. Especially because the headphone manufacturer’s associated music streaming service was competing with Apple’s offerings.
Kanye West stated:
When people think celebrity, which is the highest form of communication—we’re like walking networks or TV shows or brands in ourselves—you don’t think good taste. And I believe that bad taste is vulgar. It’s like cursing. I think the world can be saved through design. Because what is the most distasteful thing someone can do? Kill someone. So, good taste is the opposite of that.