UBS Sees Apple Selling 21M iWatch Units in Product's First Year
Despite the fact that Apple remains exceedingly quiet about its purported plans to enter the smartwatch market, you'll be hard-pressed to find a market analyst or leading financial firm that hasn't already placed its bet on Apple releasing the iWatch at some point in the very near future.
The latest Wall Street watcher to join the speculation games is UBS analyst Steven Milunovich. On Monday morning, Milunovich shared with investors his take on the matter. And, in case you're wondering, it's a very optimistic outlook.
Milunovich projects an average selling price for iWatch at $300. Even at that price, he believes the company will sell a whopping 21 million units in the 2015 fiscal year before jumping to 36 million units in 2016.
As MMi reported late last week, the general market consensus maintains that iWatch is coming in October of this year.
"We are more confident that Apple will be introducing the iWatch before the holiday season following WWDC's introduction of HealthKit, recent healthcare hirings, the acquisition of LuxVue Technology, and positive comments from Eddy Cue at the Re/Code Conference," Milunovich writes.