CNN: Federighi is the 'New Steve Jobs'
One of the most obvious takeaways from Apple's WWDC 2014 keynote on Monday is just how little time Tim Cook - or anyone else from Apple for that matter - actually spent on stage. By all accounts, Monday was the Craig Federighi show.
Apple's popular and personable engineering chief has quickly emerged as the "handsome new public face" of Apple. In fact, this week CNN went as far as to call Federighi the new Steve Jobs, at least in terms of Federighi's ability to engage with an audience and present Apple's new products and services in a highly dynamic fashion.
Federighi more than pulled his weight on stage Monday at WWDC (Federighi even said in jest that Cook is putting him through "some kind of endurance training") and we can expect the trend to continue at future Apple events and media presentations where he is both a hit with developers and press.
While Tim Cook "appears reserved on stage, and other Apple executives have failed to resonate," Federighi's style is described by CNN as "a breath of fresh air for Apple." And, for that reason among many others, he will likely continue to be the go-to guy when the time comes to show off what's next for Apple.