Apple's iOS 7 Adoption Nears 90% for iPhone, 85% for iPad ahead of iOS 8 Announcement
With three days to go until Apple’s Worldwide Developers Conference kicks off, Chitika’s analytics arm, Chitika Insights, found iOS 7 adoption rose to new levels in the US and Canada as with iPhone and iPad users continue to upgrade ahead of an expected iOS 8 announcement. According to the latest statistics from the analytics firm, 89.7% of iPhone web traffic in North America is being generated by handsets running some version of iOS 7. For iPads, the number is a bit lower at 84.8% of the whole, but the tablet-owning audience exhibited more growth over the past three months.
Compared to the firm’s last study in February, 83.3% of iPhone owners were running iOS 7, meaning that number rose 5.4 points over the past quarter ending in May. iPad users moved from 78.5% to 84.8% during the same period, representing a 6.3% increase.
Chitika notes that the lead up to last year’s WWDC saw iOS 6 on 92.7% of iPhones and 82.9% for iPad. The uptick in iPad version distribution may be attributed to the comparative strength of Apple’s latest tablet releases compared to the iPhone. For example, the latest iPads launched in October with the newly-designed iPad Air and highly-anticipated iPad mini with Retina display. Another factor could be accelerated handset proliferation following the introduction of the mid-tier iPhone 5C.
The recent study analyzed tens of millions of US and Canadian online ad impressions from iPhones and iPads generated over the period between May 22 and May 28. Apple is expected to announce the next-generation iOS 8 at WWDC 2014 recently. Banners for the upcoming mobile operating system are already going up at San Francisco’s Moscone Center, where WWDC will be held from June 2 through June 6.