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  • Apple's iOS 7 Adoption Nears 90% for iPhone, 85% for iPad ahead of iOS 8 Announcement


    With three days to go until Apple’s Worldwide Developers Conference kicks off, Chitika’s analytics arm, Chitika Insights, found iOS 7 adoption rose to new levels in the US and Canada as with iPhone and iPad users continue to upgrade ahead of an expected iOS 8 announcement. According to the latest statistics from the analytics firm, 89.7% of iPhone web traffic in North America is being generated by handsets running some version of iOS 7. For iPads, the number is a bit lower at 84.8% of the whole, but the tablet-owning audience exhibited more growth over the past three months.

    Compared to the firm’s last study in February, 83.3% of iPhone owners were running iOS 7, meaning that number rose 5.4 points over the past quarter ending in May. iPad users moved from 78.5% to 84.8% during the same period, representing a 6.3% increase.

    Chitika notes that the lead up to last year’s WWDC saw iOS 6 on 92.7% of iPhones and 82.9% for iPad. The uptick in iPad version distribution may be attributed to the comparative strength of Apple’s latest tablet releases compared to the iPhone. For example, the latest iPads launched in October with the newly-designed iPad Air and highly-anticipated iPad mini with Retina display. Another factor could be accelerated handset proliferation following the introduction of the mid-tier iPhone 5C.

    The recent study analyzed tens of millions of US and Canadian online ad impressions from iPhones and iPads generated over the period between May 22 and May 28. Apple is expected to announce the next-generation iOS 8 at WWDC 2014 recently. Banners for the upcoming mobile operating system are already going up at San Francisco’s Moscone Center, where WWDC will be held from June 2 through June 6.

    Source: Chitika
    This article was originally published in forum thread: Apple's iOS 7 Adoption Nears 90% for iPhone, 85% for iPad ahead of iOS 8 Announcement started by Akshay Masand View original post
    Comments 3 Comments
    1. StuG III's Avatar
      StuG III -
      I am the 8.8%! Don't want to lose all my old themes now
    1. znbl's Avatar
      znbl -
      I wonder how many people realize just how useless and misleading these stats are. Calling it an "adoption" rate is wrong, especially when so many users are using it not by their own choice:

      Firstly, all new devices come with iOS 7 and are unable to run anything lower, so it wins there by default, and not by choice.

      Second, anyone who has no choice but to restore a device that is compatible with iOS 6 or lower also has no choice but to install iOS 7. So, like in the first point, this is not by choice, but because iTunes will not allow any lower OS to be installed even though the device is capable of running it.

      Third and finally, anyone who unwittingly installed iOS 7, either by habit of always wanting the latest version or from curiosity or because someone recommended it, would have found themselves unable to downgrade.

      And given the sheer number of iOS 7 devices that have been sold thus far, combined with the total number of active devices in existence, that 8.8% for iOS 6 probably still amounts to a large number. 8.8% of 50,000,000 is 4,400,000 [1] which is still a lot


      [1] Based on ball park guess from the source article's "To quantify this latest study, Chitika Insights analyzed tens of millions of U.S. and Canadian iOS-based online ad impressions generated from May 22 through May 28, 2014" statement.
    1. StuG III's Avatar
      StuG III -
      Quote Originally Posted by znbl View Post
      I wonder how many people realize just how useless and misleading these stats are. Calling it an "adoption" rate is wrong, especially when so many users are using it not by their own choice:

      Firstly, all new devices come with iOS 7 and are unable to run anything lower, so it wins there by default, and not by choice.

      Second, anyone who has no choice but to restore a device that is compatible with iOS 6 or lower also has no choice but to install iOS 7. So, like in the first point, this is not by choice, but because iTunes will not allow any lower OS to be installed even though the device is capable of running it.

      Third and finally, anyone who unwittingly installed iOS 7, either by habit of always wanting the latest version or from curiosity or because someone recommended it, would have found themselves unable to downgrade.

      And given the sheer number of iOS 7 devices that have been sold thus far, combined with the total number of active devices in existence, that 8.8% for iOS 6 probably still amounts to a large number. 8.8% of 50,000,000 is 4,400,000 [1] which is still a lot


      [1] Based on ball park guess from the source article's "To quantify this latest study, Chitika Insights analyzed tens of millions of U.S. and Canadian iOS-based online ad impressions generated from May 22 through May 28, 2014" statement.
      This is what needs to be in the article!