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  • Local Ad Push Coming to iTunes Radio


    Consistent with months of revamp rumors regarding iAd and Apple's general mobile advertising efforts, there are rumblings today that Apple is going to more strongly emphasize regional ads for its iTunes Radio business.

    Amir Efrati of The Information reported today that Apple is poised to get very aggressive on a local level with ads for iTunes Radio.

    "In a move that strikes at the heart of Pandora’s advertising business, iTunes Radio is expected to enable locally targeted advertising later this year, according to ad buyers who have spoken to Apple," Efrati writes. "Apple may begin promoting iTunes with 'house ads' on its iAd mobile advertising network, an unusual move for the company."

    So how will Apple make it work? If said plans are legit, expect Apple to partner up with scores of broadcast radio stations for the sake of increasing the volume of content on iTunes Radio.

    To check out the full report, click here.

    Source: iTunes Radio
    This article was originally published in forum thread: Local Ad Push Coming to iTunes Radio started by Michael Essany View original post