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  • More Clues to Beats Value to Apple Emerge


    Last week, MMi first reported that Apple is inching closer to sealing the deal on what would be its largest acquisition in company history.

    If you haven't heard by now, Apple is on the verge of coughing up a purported $3.2 billion to acquire Beats Electronics, the headphones maker and music streaming operator. With each passing day, as rumors of the looming acquisition intensify, more clues surface as to the strategic value of Beats to Apple.

    "Beats Music, the streaming service set up by Dr Dre as part of his headphones brand, had just 111,000 subscribers in March," Business Insider reports today, citing a leaked royalty report. "Since its launch in January in the US, Beats Music has added 49,371 individual accounts and 61,621 'family' accounts, which can have up to five users."

    Although it's tough to say how many of these accounts represent paid subscriptions (given that AT&T has been offering a 90-day free promotion), Apple likely knows the answer and remains encouraged by the data. Beats Music individual accounts cost $9.99 a month. Family accounts through AT&T go for $14.99 a month and allow access to up to five additional users.

    Most industry watchers believe Apple may confirm its acquisition of Beats as early as this week.

    Source: Business Insider
    This article was originally published in forum thread: More Clues to Beats Value to Apple Emerge started by Michael Essany View original post