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  • Apple Reportedly Wants Beats Music but is Likely Going to Keep Beats Hardware Alive


    A recent released report has said the alleged $3.2 billion bid for Beats Electronics by Apple was provoked by the impressive Beats Music subscription service. The company will also be helping ‘improve the quality of design’ in upcoming and future Beats headphones. It was said that Apple’s interest in the company was sparked because they were annoyed by the rate at which Beats Music was transforming free users to paid subscribers. And according to Bloomberg, the multi-billion dollar deal was made possible due to the already close relationship between Jimmy Iovine, Beats CEO, and Apple executives.

    Apple’s sales of digital music downloads has been suffering due to the increasing popularity of music subscription services. The company’s own iTunes Radio streaming service was supposed to boost sales of individual tracks, but has been portrayed as ‘underwhelming’ due to the poor results with only 1%-2% of listeners making actual purchases.

    Iovine will likely obtain a senior position at Apple as a result of the deal and who former Myspace executive Jason Hirschhorn called one of “Apple’s first friends in the music business.” Iovine is very well connected in the music industry and helped launch the iPod and iTunes alongside previous Apple CEO Steve Jobs. Apple’s interest in Beats was first publicized last week. The largest deal in Apple history is rumored to be officially announced as soon as this week. So be on the lookout!

    Source: Bloomberg
    This article was originally published in forum thread: Apple Reportedly Wants Beats Music but is Likely Going to Keep Beats Hardware Alive started by Akshay Masand View original post
    Comments 6 Comments
    1. jwil736's Avatar
      jwil736 -
      Transfer to paid subscriptions is because of their partnership with ATT.
    1. hemptation's Avatar
      hemptation -
      I personally like beats headphones So I am really liking this Now I can get urbeats or ibeats with my new iPhone. Like a win win
    1. Ozdude's Avatar
      Ozdude -
      The company will also be helping ‘improve the quality of design’ in upcoming and future Beats headphones.
      Something the gawd awful sounding things could do with that's for sure LOL. I wouldn't have been sad to see the hardware go, but I guess lots of kiddies would have balled their eyes though.
    1. Jato_BZ's Avatar
      Jato_BZ -
      It's a shame the Beats headphones do not live up to their expectations.

      I've witnessed countless hardware failures so maybe Apple's influence or injection of technology could definitely help here!

      In the Dj circuit these headphones just don't cut the mustard. I consider personally these as "mid level" entry headphones. I don't like how the headphones require batteries either, that's limiting performance right there.

      Will stick to my pioneer HDJ2000s for the time being.
    1. Steen's Avatar
      Steen -
      I've owned three pairs of beats in-ear headphones and they have all failed from driver defects or poor wiring. Luckily I was able to return them and purchased Monster DNA instead. The DNA sound better and half the cost!
    1. hemptation's Avatar
      hemptation -
      I have owned a few pairs. And I use the 2 year replacement from best buy. So when they fail. And all headphones fail eventually. I just go get a new pair for 15$. Just my tactics. Lol