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  • Apple Set to Host an iPhone Upgrade Event at its Retail Stores


    According to 9to5Mac, Apple is planning on holding an iPhone upgrade event in its stores this week, in efforts to boost sales. E-mails will be sent to older iPhone model owners who are eligible to update, starting this week and be separated from Apple’s current iPhone trade-in program.

    This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow.
    Other new marketing and sales initiatives, will be launched by the company to help increase iPhone sales as well. It is unclear yet as to what kinds of marketing and initiatives Apple will be using, but it will be tied to Apple’s retail stores. Angela Ahrendts, new Apple retail chief, who joined the company officially on May 1st will be overseeing the program.

    Apple has noted that iPhone sales hit another record for Q2 2014, as 57% of Apple’s sales for the quarter has been made up. Company CEO, Tim Cook, has also mentioned that Apple has been selling iPhone 4s in the “very, very low single digit percentage” and stated that he would like to sell more iPhones in stores.

    Source: 9to5Mac
    This article was originally published in forum thread: Apple Set to Host an iPhone Upgrade Event at its Retail Stores started by Akshay Masand View original post
    Comments 10 Comments
    1. dsjarvis's Avatar
      dsjarvis -
      To hell with the rest of us as per usual
    1. exNavy's Avatar
      exNavy -
      More information is needed in your gripe to understand your situation.
    1. zeroskater61's Avatar
      zeroskater61 -
      I don't see why any one would want to update now when there might be a new iPhone release within a few months I rather just wait it out till then I mean it's not like am gonna loose my upgrade eligibility if I wait.
    1. Scotty Manley Silberhorn's Avatar
      Scotty Manley Silberhorn -
      Quote Originally Posted by zeroskater61 View Post
      I don't see why any one would want to update now when there might be a new iPhone release within a few months I rather just wait it out till then I mean it's not like am gonna loose my upgrade eligibility if I wait.
      Most people don't care about the newest phone coming out and just want a phone now.
    1. Cmds187's Avatar
      Cmds187 -
      need more info how bout customers who brought the phone out right do they get to upgrade
    1. dsjarvis's Avatar
      dsjarvis -
      Quote Originally Posted by exNavy View Post
      More information is needed in your gripe to understand your situation.
      Outside of the US,so we get tossed aside,same with Apple TV,also the price difference with the exchange rate (Australia) taken into account we pay more for Products/Apps..don't get me wrong I'm an Apple fanboy but they just seem to cater more for US
    1. Greatbiguns's Avatar
      Greatbiguns -
      Quote Originally Posted by Cmds187 View Post
      need more info how bout customers who brought the phone out right do they get to upgrade
      Agreed- not sure how many this really affects but I would love to trade my device in and get a good discount on a device not under contract.
      Anyone seen anything on this?
    1. BenderRodriguez's Avatar
      BenderRodriguez -
      Quote Originally Posted by dsjarvis View Post
      To hell with the rest of us as per usual
      this sounds like a way for them to get rid of there iPhone 5s 64gig inventory and make room for the iPhone 6
    1. bigboyz's Avatar
      bigboyz -
      Looks like the new lady that they have been updating us about is going to be making some changes. Im sure we will see more "in store" promotions as the year goes on. I'm waiting for the December iPhone. I have a feeling a lot of users that purchase the September phone will just want the next one.
    1. offroad1994's Avatar
      offroad1994 -
      This happened exactly 12 months ago when I upgraded from IPHONE 4S on virgin mobile to iPhone 5 on Verizon. You will see more sales like this to clear out apple inventory of iPhones.