According to 9to5Mac, Apple is planning on holding an iPhone upgrade event in its stores this week, in efforts to boost sales. E-mails will be sent to older iPhone model owners who are eligible to update, starting this week and be separated from Apple’s current iPhone trade-in program.
This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow.
Apple has noted that iPhone sales hit another record for Q2 2014, as 57% of Apple’s sales for the quarter has been made up. Company CEO, Tim Cook, has also mentioned that Apple has been selling iPhone 4s in the “very, very low single digit percentage” and stated that he would like to sell more iPhones in stores.