Apple’s iPad Continues to Lead Market, IDC Predicts a “Challenging” Year for Tablets
Although total shipments fell year over year the last quarter, Apple’s iPad still accounts for almost one-third of all tablets pushed out the last quarter. However, research firm IDC predicted that the general overall tablet growth would be slow throughout the 2014 year. IDC recently released data that showed tablet shipments grew 3.9 percent year over year in 2014’s first quarter. Just last week, Apple reported that although it’s iPad shipments were 16.4 million, it was still a year over year 16.1 percent decline.
It was estimated by IDC that the iPad accounted for 32.5 percent of all tablets shipped in the March quarter and Samsung was estimated for second place with 11.2 million tablets shipped. Samsung’s number gave the company a 22.3 percent share with a 32 percent year over year growth. Asus came in third with a total of 2.5 million tablets shipped, Lenovo was fourth with 2.1 millions units, and Amazon’s Kindle Fire took last place with about 1 million units shipped for the quarter.
50.4 million units were estimated for total tablet shipments for the quarter- which was up 3.9 percent from the 48.6 million shipped the same time last year. But IDC has predicted that it will be a ‘challenging year’ for the tablet market in 2014. IDC program vice president, Tom Mainelli stated,
"The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s. In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments."
Although on the market, Apple is the clear leader in terms of hardware, IDC declared Android the leader on software front, with two-thirds of tablets shipped during the three-month period. Windows tablets could not compare to the other two companies, but IDC has reported that for customers looking for “good enough” devices, the Asus T100 has become a “sleeper hit.”
Source: IDC via AppleInsider