Microsoft recently unveiled its first Nokia ad since officially taking ownership of the Lumia lineup. In a new spot titled “Not Like Everybody Else,” Microsoft touts the “colorful” aspects of Nokia phones. We see a lone Nokia phone owner outfitted in a yellow jacket, red hat and red gloves as he travels through a black-and-white world. The only spot of color in this dreary realm, the Lumia owner earns the stares and smiles of the people he encounters. He finally steps into a restaurant to see another flash of color in the form of a pretty girl in a bright red sweater using a Lumia tablet.
According to the Nokia blog highlighting the ad:
Color runs through our devices, it’s part of our DNA. From the bright and bold Nokia X family to the metallic-fused Lumia 930, our colors draw attention and make heads turn. It's what sets us apart from our competitors and what many of you love about our design ethos.
Those of you interested in watching the video can do so below:
For those of you who didn’t know, Microsoft officially closed its Nokia deal on Friday, giving it custody of Nokia’s devices and services division. Nokia itself remains in business as a networking company. In a recent question-and-answer, Microsoft’s new head of devices, Stephen Elop, revealed that “Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go-forward smartphone brand.”
Source: Nokia (blog)