Facebook Acquires Hot iOS App 'Moves'
One day removed from Facebook and Apple dominating headlines with their respective earnings reports, both companies find themselves sharing headlines once again.
On Thursday, word came that Facebook acquired the developers behind Moves. If you're not familiar, Moves is an iPhone app that allows users to create a so called "activity diary," which is largely analogous to other fitness tracking apps that monitor activity levels and other health related data.
"Today, we're delighted to announce that Facebook has acquired our company and the Moves app," those behind Moves wrote on the company's website. "Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using. Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people."
So, is this an indication that Facebook is getting serious about mHealth and perhaps even wearable tech? At a time when the company is pouring billions into new ventures as diverse as Oculus and WhatsApp, it's difficult, if not impossible, to predict what Facebook is up to. But it's an interesting clue to say the least.