Facebook to Reportedly Launch an Advertising Network for Mobile Devices
Facebook finally appears to be following the likes of Google and Yahoo as it appears to be launching an advertising network with a focus on mobile platforms according to the folks over at Re/code. It hasn’t publicly acknowledged its plans but the publication says Facebook will take the wraps off its mobile ad network at its FB developer conference in San Francisco at the end of April.
An ad network from Facebook essentially means we’ll see Facebook ads even when you aren’t on Facebook, like any app on the App Store. In a way, the social media network’s solution could go after Apple’s iAd network, which seems to have failed to gain traction in the industry. Until now, Facebook has relied on selling ads for its web properties. When it saw the $1.24 billion in mobile ads generated in the last quarter of 2014 from its own app, Facebook saw the opportunity to take ads further to other companies’ properties according to Re/code.
Facebook appears to have one of the vastest databases of user information it can provide to potential advertisers for better ad targeting. This makes sense for companies who are looking to advertise to as many people as possible. Twitter beat Facebook by launching its own mobile ad network last week with the 140 character social network branding it as the “Publisher Network,” powered by MoPub. Initial advertisers on Twitter’s network included Spotify, HotelTonight and ticket search engine SeatGeek. It hasn’t been made clear who has signed up for Facebook’s network.
Facebook’s F8 2014 conference takes place on April 30 in San Francisco where the company is likely to announce the official details.