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  • Inside the Mysterious Culture of Cupertino



    Adam Lashinsky 's latest feature story in this month's Fortune magazine titled "Inside Apple" paints a picture of the Jobsonian Empire (flow chart above) the majority of us haven't been privy of till now.

    Lashinsky's uses a number of anecdotes as narrative force behind the piece. One of the more interesting stories involves an account of Jobs' reaction to the botched MobileMe rollout in 2008. MobileMe was supposed to offer continuous access to calendars, mail, and a number of synching options for iPhones and iPod touches via the web. The reality of the release was very un-Apple. Server follies and slow load times made the program all but unusable.

    Lord Jobs was not pleased. He summoned the entire MobileMe team for a meeting at the Cupertino-campus Town Hall. His big question to the MobileMe team, "Can anyone tell me what MobileMe is supposed to do?" After receiving a satisfactory answer, Jobs replied, "So why the f^&* doesn't it do that?"

    Jobs words didn't get any friendlier. Jobs told the MobileMe team they "should hate each other for having let each other down" and that they tarnished Apple's reputation. A reputation Jobs takes more serious than anyone in the company.

    The creative process at Apple is one of constantly preparing someone — be it one’s boss, one’s boss’s boss, or oneself — for a presentation to Jobs. He’s a corporate dictator who makes every critical decision — and oodles of seemingly noncritical calls too, from the design of the shuttle buses that ferry employees to and from San Francisco to what food will be served in the cafeteria.
    Premier Jobs has even hired the dean of Yale School of Management to run the "Apple University." This internal group features business professors writing a series of case studies. Their purpose? To prepare the Apple collective for life after Jobs. This ensures Jobs' unique vision for Apple is maintained. Top executives like Tim Cook are responsible for teaching these exclusive case studies to employees.

    Lashinsky goes into an incredible amount of detail, even venturing into the paranoia and disappointment employees face when Jobs announces who will attend the fabled Top 100. The Top 100 is a secret meeting Jobs holds annually for the companies top executives and employees at an undisclosed location. Being invited is akin to being selected as an All-American athlete, except its business, and Apple business specifically.

    The entire article is available on the iPad for $4.99 for an individual purchase or free with a current print subscription. I would definitely recommend it if you're at all interested in the mysterious inner-workings and culture of Apple.

    Source: Fortune
    This article was originally published in forum thread: Inside the Mysterious Culture of Cupertino started by Phillip Swanson View original post
    Comments 24 Comments
    1. StealthBravo's Avatar
      StealthBravo -
      That is an epic flowchart
    1. DisneyRicky's Avatar
      DisneyRicky -
      Quote Originally Posted by StealthBravo View Post
      That is an epic flowchart
      You can say that again!
      I like the static writing you guys are doing. ^^
    1. coolguy742's Avatar
      coolguy742 -
      Steve Jobs- the pimp/god father/cartel of Apple.
      Lololol


      Sent from my iPod touch using ModMyi
    1. goldsaint's Avatar
      goldsaint -
      From the chart : Steve Jobs = Galvatron
    1. coolguy742's Avatar
      coolguy742 -
      Quote Originally Posted by StealthBravo View Post
      That is an epic flowchart
      And that is one brutal flowchart


      Sent from my iPod touch using ModMyi
    1. coolguy742's Avatar
      coolguy742 -
      Quote Originally Posted by goldsaint View Post
      From the chart : Steve Jobs = Galvatron
      Galvatron?


      Sent from my iPod touch using ModMyi
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by goldsaint View Post
      From the chart : Steve Jobs = Galvatron
      lol Galvatron!!! For people who haven't seen the original animated The Transformers the movie, which had Leonard Neymoid and Orson Wells as voice actors, Galvatron is a very evil version of Megatron which Unicron essentially made from the dying Megatron.
    1. whereswaldo's Avatar
      whereswaldo -
      The flowchart would be more accurate if it replaced Jobs' title as CEO with dictator
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by whereswaldo View Post
      The flowchart would be more accurate if it replaced Jobs' title as CEO with dictator
      Steve Jobs CEO = DOA Steve Jobs (Dictator of Apple)
    1. coolguy742's Avatar
      coolguy742 -
      Quote Originally Posted by The Man of Sand View Post
      lol Galvatron!!! For people who haven't seen the original animated The Transformers the movie, which had Leonard Neymoid and Orson Wells as voice actors, Galvatron is a very evil version of Megatron which Unicron essentially made from the dying Megatron.
      Oohhhhh


      Sent from my iPod touch using ModMyi
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by coolguy742 View Post
      Oohhhhh


      Sent from my iPod touch using ModMyi
      You're missing out on life, I borrowed the movie from a friend two weeks ago and I laughed my @ss off watching it! The whole movie revolves around cassette tapes and 80's music!
    1. Phillip Swanson's Avatar
      Phillip Swanson -
      The Galvatron reference just made my week.
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by Phillip Swanson View Post
      The Galvatron reference just made my week.
      lol mine too, but I think SJ is more like Unicron.
    1. Dayvidpriddy's Avatar
      Dayvidpriddy -
      Why do people always refer to Apple as "Cupertino?" Why not just call them Apple? I've always found it very annoying when people refer to Apple as "Cupertino"... Nobody cares where they reside at.
    1. jonathan1683's Avatar
      jonathan1683 -
      The photo resolution is too low I cant read it.
    1. Rob2G's Avatar
      Rob2G -
      Quote Originally Posted by Dayvidpriddy View Post
      Why do people always refer to Apple as "Cupertino?" Why not just call them Apple? I've always found it very annoying when people refer to Apple as "Cupertino"... Nobody cares where they reside at.
      Have you ever been to Cupertino? Apple is cupertino.
      Cupertino is like 11 sq miles and has a little over 50k residents (35k work for apple.) oracle and a few other tech companies are there too but Apple is the biggest. It is a new city, I just found out it was established in 1955.
    1. coolguy742's Avatar
      coolguy742 -
      Quote Originally Posted by The Man of Sand View Post
      You're missing out on life, I borrowed the movie from a friend two weeks ago and I laughed my @ss off watching it! The whole movie revolves around cassette tapes and 80's music!
      Hahha, I might have to track this movie down!


      Sent from my iPod touch using ModMyi
    1. <(O)> Device's Avatar
      <(O)> Device -
      Quote Originally Posted by coolguy742 View Post
      Steve Jobs- the pimp/god father/cartel of Apple.
      Lololol


      Sent from my iPod touch using ModMyi
      Lol very well said good sir xD
    1. tudtran's Avatar
      tudtran -
      That's very cool.
    1. joshbot's Avatar
      joshbot -
      It's incredible that Mobile Me's problems STILL haven't been ironed out. Last night I unfortunately convinced my friend to use it's calendar service. When his phone specifically asked if he wanted to "merge the calendar on his phone with Mobile Me's service" he pressed yes. It immediately deleted his entire calendar rather than merging them. Luckily he had a backup via iTunes but the problem was black and white unacceptable.