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  • Latest Update to Beats Music Enables In-App Subscriptions


    Streaming radio arm of the Beats empire, Beats Music, recently updated its iPhone app and added in-app subscriptions, therefore the company is now paying Apple 30% commission on all new signups. Beats Music app was first released in January with streaming subscription service hoping to do business with Pandora and newcomers like Apple’s very own iTunes Radio. But at the time, Apple did not get direct share of the signup proceeds generating from the mobile platform because fees were processed outside of the iOS app.

    Re/code reported that Ian Rogers, Beats CEO, said that the decision to introduce in-app subscriptions was because of Apple’s massive iOS user base. Rogers said that half of all Beats users use an iPhone, therefore asking them to sign up outside of Apple’s platform is extremely hard. On top of being an iPhone app, Beats is expecting to launch the iPad version, which will most likely draw an even bigger crowd.

    According to Rogers,

    Moving to in-app subscriptions is what you do when you want subscribers. If you don't care if people subscribe or not, and you've got a free product, maybe then you wouldn't do it. We've had far more people try the product than projected. Clearly the marketing works. The conversion rate on the AT&T plan is off the charts. It's safe to say the biggest problem is converting iOS users, and we've just fixed that.
    Source: Re/code
    This article was originally published in forum thread: Latest Update to Beats Music Enables In-App Subscriptions started by Akshay Masand View original post
    Comments 4 Comments
    1. Xx_Illusions_xX's Avatar
      Xx_Illusions_xX -
      Woah such an informative post! No post on the malware that is going around! Good job! Another reason to use idownloadblog instead for up to date information!
    1. Nuff Said's Avatar
      Nuff Said -
      Quote Originally Posted by Xx_Illusions_xX View Post
      Woah such an informative post! No post on the malware that is going around! Good job! Another reason to use idownloadblog instead for up to date information!
      Lol. I think you get the best of both worlds using both sites tho c
    1. jamescrofton's Avatar
      jamescrofton -
      Quote Originally Posted by Nuff Said View Post
      Lol. I think you get the best of both worlds using both sites tho c
      This is one of the best site on the web for tech news. With a great focus on stories for us jailbreakers. We love u modmyi ❤️
    1. LermanStevenson's Avatar
      LermanStevenson -
      Great news for music lovers but as per an experienced mobile app developer concern i would like to suggest one source please check it here: https://www.facebook.com/HireMobileappsDevelopers