Many noticed an issue in Amazonís Fire TVís voice search, which is one of the platform's main features, with a lack of compatibility with third party services and apps. According to Amazon, they are working out deals with big-name content providers to merge their full catalogs with the Fire TVís search function in hopes to fix the known issue. Some big-name content providers on the list so far include Hulu Plus, Showtime Anytime, VEVO, and Crackle.
David Limp, Amazon Devices Vice President announced recently,
We're excited and energized by the momentum we're seeing with Fire TV. Customers are telling us they love it, developers are building for it, and we're working hard to expand existing features and build new ones.
The $99 Fire TV is a great option for Amazon Prime subscribers, but for users not dedicated to Amazonís ecosystem, there are only limited benefits compared to the Apple TV and Roku.
Source: Amazon (Press Release)