Apple’s share of the US computer hardware market slipped during the first quarter of 2014, with both IDC and Gartner seeing a year-over-year decline in worldwide PC shipments as consumers trend toward mobile. Unlike last quarter’s amazing performance which saw Apple’s Mac buck the declining PC sales trend with a 30% year-to-year increase, the quarter ending in March proved to be more of a struggle for the company according to market research firms IDC and Gartner.
According to IDC, the Cupertino California company sold roughly 1.5 million Macs for the three month period ending in March, accounting for a 10.3% share of the US market, down from 11% in 2013. Year-over-year growth dropped roughly 7%, putting Apple in fourth place behind HP, Dell and Lenovo. Gartner also pegged Apple’s shipments at 1.5 million for the quarter, which amounted to a 10.8% share of the market in its breakdown. This number is down 3.8% year-to-year.
IDC’s results found HP retaining its lead with 25.6% of the market on 3.65 million units shipped, up 2.3% from last year’s 24.9% share on 3.57 million shipments. Dell is quickly approaching the number 1 spot and took a 24.5% marketshare for the first quarter. Shipments stood at 3.5 million units, up 13.4%. Chinese manufacturer Lenovo shot up the US chart with a year-over-year gain of 21.2% on 1.54 million units shipped. The company leapfrogged Apple, which was ahead by over two points in the first quarter of 2013. Toshiba rounded out the top 5 with 7% drop in marketshare on 1.2 million shipped units.
Researchers at Gartner found similar results for its first quarter results with HP and Dell ahead of Apple, while Lenovo and Toshiba trailed in fourth and fifth place. HP was seen to hold one fourth of the market on 3.5 million units shipped, while Dell was right behind with a 23.8% share on 3.3 million units. Interestingly, Lenovo came in just behind Apple with 8.4% of the market on 1.46 million shipments, but exhibited the highest growth rate of 16.8% from last year. Toshiba was once again in fifth after shipping 1.2 million PCs to take 8.4% of the US market. Gartner principal analyst Mikako Kitagawa said the following regarding the matter:
In terms of the major structural shift of the PC market, the U.S. market is ahead of other regions. The installed base of PCs started declining in 2013, while the worldwide installed base still grew. The U.S. PC market has been highly saturated with devices: 99 percent of households own at least one or more desktops or laptops, and more than half of them own both. While tablet penetration is expected to reach 50 percent in 2014, some consumer spending could return to PCs.
We’ll have to see how Apple responds to the results going forward.
Source: Gartner, IDC via AppleInsider