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  • Apple Rumored to be Considering Dramatic Overhaul of iTunes Music Store


    After facing significant declines in digital music sales, Apple is reportedly plotting a potential overhaul of its iTunes Music Store, in addition to considering new revenue opportunities through on-demand streaming and even allegedly an iTunes for Android. Executives at Apple apparently had high hopes for iTunes Radio to help boost sales of songs on the iTunes Store but to date only between 1% and 2% of listeners are purchasing content according to Billboard. That’s led to “hotly debated” possibilities within Apple and with its content partners about the future of iTunes. The report mentioned the following:

    Apple's desire for a smooth transition is complicated by an urgency in by an urgency that iTunes must move quickly as people move away from downloads, where Apple controls 90% of download music sales in the U.S., towards streaming, where Apple is overshadowed.
    Sources within the music industry have apparently portrayed the debut of iTunes Radio as “underwhelming,” while the cloud-based iTunes Match service is alleged to have “only” 1 million subscribers. According to an anonymous music executive, they expect iTunes to be “completely different’ in the next 3 to 5 years. People at Apple are apparently feeling the heat from streaming services like Pandora and Spotify, which are eating away at traditional music sales.

    Recent reports are light on details about what exactly Apple might do to overhaul the iTunes Music Store but Billboard did indicate last month that the company is allegedly considering a version of iTunes for Android. Another potential option said to be on the table is a new on-demand music streaming service like Spotify. The possibilities were presented again recently with the prospect of iTunes for Android specifically portrayed as a consideration that “weighs no less heavily” on Apple executives than when late co-founder Steve Jobs decided to debut iTunes for Windows in 2003.

    In light of an erosion of downloads by all-you-can-eat streaming service like Spotify and Beats Music, iTunes still holds considerable sway in the industry, generating more than 40% of US recorded music sales revenue. This represents a large bargaining chip for Apple in pushing for an expansion of its own streaming service. When it comes to the streaming front, Pandora dominates with nearly one-third of the market, while recent data suggests that iTunes Radio is already bigger than Spotify, despite launching in late 2013. Apple had apparently hoped that iTunes Radio might have a greater effect on music sales than the service has thus far.

    Source: Billboard
    This article was originally published in forum thread: Apple Rumored to be Considering Dramatic Overhaul of iTunes Music Store started by Akshay Masand View original post
    Comments 4 Comments
    1. Magicpudding's Avatar
      Magicpudding -
      meh, spotify FTW!! ITunes was really great back when it debuted to control piracy and allow users to downloads songs with a "great interference." Now, people don't want to own the music, they want it in the cloud, and be able to play whatever music they want.
    1. Christophxr's Avatar
      Christophxr -
      Thank goodness.
    1. gldoorii's Avatar
      gldoorii -
      I'm a long time Zune...er.."XBox Music" subscriber so I still get my 10 free song credits a month along with offline downloads and streaming, so I tend to use the iPhone app instead of iTunes Radio or Spotify, etc, but I'm not really diggin the streaming music stuff because AT&T sucks in my area so it always drops or buffers. I'd rather have my own music to play. I really like iTunes Match though because it's nice to have all of MY music with me if I ever feel like streaming or downloading it.
    1. justreboot's Avatar
      justreboot -
      Quote Originally Posted by Magicpudding View Post
      meh, spotify FTW!! ITunes was really great back when it debuted to control piracy and allow users to downloads songs with a "great interference." Now, people don't want to own the music, they want it in the cloud, and be able to play whatever music they want.
      Yep - Been using Spotify w/ my student discount ($5/month). Thank heavens for UNLTD data / This month I used 14GB streaming at 320k (I have a 1 hr and 20 min commute each way)