Teen Spirit Already Behind iWatch
According to a new teen survey conducted by Piper Jaffray's Gene Munster, Apple's rumored and still unconfirmed iWatch will likely be a big hit with young adults across the United States.
Although teenagers aren't typically thought of as a market segment of tech junkies inclined to flock to smartwatches, we stand corrected in that assumption, based on Munster's findings.
A survey of 7,500 teens revealed that 61% own an iPhone (up from 55% in just six months) and 67% plan to make their next smartphone purchase an iPhone, too.
Gene Munster claims to have been floored, however, in the big jump in perceived interest in Apple's iWatch. A report summary reveals that 17% of teenagers would buy an iWatch if Apple launched it for $350 this year. Six months ago, only 12% said the same.
Interestingly, Munster found that 6% of U.S. teens already own a smartwatch, which is “slightly higher than expected given the relative lack of smartwatches on the market.”
Based on Munster's projections, Apple will sell 5-10 million iWatches in the product line's first year of shipments.