Apple recently posted the latest installment of its “Your Verse” ad campaign, this time focusing on Bollywood choreographer Feroz Khan and his day-to-day with the iPad Air. Like previous Your Verse segments, Khan’s story is painted with rich interactive Web content and text describing how the iPad Air has become an essential tool in creating unforgettable dance scenes.
The Cupertino California company’s iPad Air with its powerful hardware, huge app library and portable design allows Khan to carry one piece of equipment where he would otherwise have to tote multiple tools. The iPad replaces a camera, binders, sketchbooks, voice recorders a laptop and loupe. Khan was quoted saying the following:
As a Bollywood choreographer, I don't just direct dance movements. I also scout locations, help choose costumes and props, and stay in touch constantly with the team. I depend on my iPad Air for all of it.
Those of you interested in seeing more about the story can check it out on Apple’s dedicated Your Verse webpage.