Apple's 'RED' Contributions Top $70 Million
According to an announcement Friday from (RED), a global organization focusing on the prevention and treatment of HIV and AIDS, efforts to combat this dreaded disease continue to prove fruitful. And Apple has played a key role in the process.
"We're at critical moment in the fight against AIDS," the organization tweeted this morning. "Today 9.7 million people are on life-saving HIV treatment, up from 300,000 in 2002."
Adding some "great news to end the week," (RED) says that Apple's total contributions to the cause have now reached $70 million, 100% of which goes to fight AIDS. "Thank you all for buying (APPLE)RED," the tweet concluded.
Over the years, Apple has been a big backer of releasing and promoting the (RED)-branded products, which are now a well-known and established aspect of Apple's business.
To learn more about Red.org and the organization's global efforts to eradicate AIDS, click here
Source: (RED) via Twitter