As the first day of Apple’s second California patent trial against Samsung drew to a close recently, the suit’s first witness, Apple SVP of Worldwide Marketing Phil Schiller, took the stand to deliver testimony nearly identical to that given twice before during the first Apple vs. Samsung trial. As noted by multiple in-court reports, Schiller hit the same bullet points under direct examination, taking jurors into the process behind developing, producing and marketing Apple’s iPhone.
For those of you who followed the first Apple vs. Samsung trial, you’ll recognize the familiar story as Schiller walked jurors through Apple’s “New Product Process” similar to his previous examination during a retrial for vacated damages last November. Paramount to the executive’s testimony was conveying the risk Apple took in developing the iPhone.
Schiller helped illustrate the handset’s success through graphics, charts and articles, many of which were identical to those seen in his previous testimony. He then moved on to the iPad according to the folks at Re/code. According to reporter Mike Swift, Schiller claimed Samsung’s “copying” hurt Apple’s clout as an innovator. The alleged copycat devices from Samsung have diluted Apple’s cachet.
When cross-examined by Samsung’s Bill Price, Schiller admitted that he wasn’t fully briefed on the patents in-suit, eroding somewhat the executive’s claims of copying.
When asked to share his first impressions on the Samsung Galaxy, Schiller said the following:
It looked so much like an attempt to copy the iPhone. It has caused people to question some of the innovations we created. I think it has confused people as to which products are creating this experience.
For those of you who didn’t already know, Apple is seeking roughly $2 billion in damages from Samsung on infringement of five patents. The South Korean tech giant continues to argue Apple’s claims which are narrow, cover minor software tweaks and should never have been granted. Samsung is also leveling claims of its own in the second Apple vs. Samsung trial but the company’s case has been whittled down to two claims from two patents. We’ll have to wait and see what happens.
Source: Re/code via AppleInsider