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  • More Evidence Suggests Apple Tweaked its App Store Ranking Algorithm


    Apple is widely believed to have altered the algorithm used to determine app ranking in the company's App Store. Although Apple is not commenting on the supposed revision, developers and other observers - including the analysts at Flurry - say that changes are apparent, particularly with regard to criteria used to elevate app rankings.

    Based on the apparent revisions, it now seems as though the number of downloads an app sees exerts less influence than before on its ranking in the App Store. In the Top Free app category, for example, evidence suggests that Apple is giving more weight to applications that are "actively used."

    “We’ve been noticing changes in the Top Free rankings for at least three days now,” says Peter Farago, vice president of marketing at Flurry. “From our point of view, Apple is absolutely considering more than just downloads, which we believe is the right direction to go in to measure the true popularity of an app.”

    On the positive side of this change would be a more accurate and telling reflection of the apps that are truly the most popular and most widely used. On the other hand, this method of considering active use in app ranking favors longstanding popular apps, which makes it exponentially more cumbersome for a "new guy" to gain traction and ascend the App Store's ranking ladder. For example, huge apps like Facebook and Netflix have already benefited in their respective rankings from the suspected algorithm modification.

    Source: Into Mobile Apps
    This article was originally published in forum thread: More Evidence Suggests Apple Tweaked its App Store Ranking Algorithm started by Michael Essany View original post
    Comments 21 Comments
    1. MeRyanSch's Avatar
      MeRyanSch -
      They better, the way it is now is pissing Bruce Willis off.
    1. LSZ33's Avatar
      LSZ33 -
      That's good to know b/c I often check the rankings to aid in determining whether or not to purchase an app as well as looking at reviews.
    1. Jahooba's Avatar
      Jahooba -
      Nice. The Appstore is a stagnant pond. They gotta churn that sht up.
    1. Mr. Russian's Avatar
      Mr. Russian -
      Wow fail


      Sent from my iPhone using ModMyi
    1. Paco's Avatar
      Paco -
      finally an improvement
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      I don't know how many times I've seen a 4 or 5 star app that had nothing but 1 star reviews. Something was definitely up.
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by MeRyanSch View Post
      They better, the way it is now is pissing Bruce Willis off.
      ?????
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Get Angry Birds out of the Top 10! I need to see new apps as I can't be bothered searching through 1000's of junk apps.
    1. piston597's Avatar
      piston597 -
      I like the top app feature... but I hate how there are 1000's of useless apps that NO ONE even knows about... I'd say to an overhaul and get rid of useless apps... but this is a great thing cuz downloads don't mean better...
    1. l0bZstR's Avatar
      l0bZstR -
      Quote Originally Posted by MetallicaFan1991 View Post
      Get Angry Birds out of the Top 10! I need to see new apps as I can't be bothered searching through 1000's of junk apps.
      I agree! I made the mistake of buying angry birds a long time ago. I open the app store, I go to top 25, what do I see? Angry birds seasons or angry birds in the top paid, or angry birds lite in the top free. GO AWAY
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by MetallicaFan1991 View Post
      Get Angry Birds out of the Top 10! I need to see new apps as I can't be bothered searching through 1000's of junk apps.
      Yeah Angry Birds needs to go! We all know the App by now, put something else up.
    1. whereswaldo's Avatar
      whereswaldo -
      Just another way to get Angry Birds out of #1, it's been there for almost a year
    1. Paco's Avatar
      Paco -
      Easter angry birds is out! WOOT!!! oh god -.-
    1. The Man of Sand's Avatar
      The Man of Sand -
      I think I might be the only one in this entire thread that likes Angry Birds
      Ya for loneliness!!!
    1. Paco's Avatar
      Paco -
      I just don't like the fact tht they hav one for each season
    1. The Man of Sand's Avatar
      The Man of Sand -
      Actually its called angry birds seasons, they just add to it
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by The Man of Sand View Post
      I think I might be the only one in this entire thread that likes Angry Birds
      Ya for loneliness!!!
      I'm sure a lot of us like it, we just want some new apps in the top 5 other than AB
    1. volks's Avatar
      volks -
      Apple should implement something where you dont see apps that you have purchased in the top 25.

      i.e. If I have already purchased/installed angry birds, I no longer see it in the top 25.
    1. The Amazing Atheist's Avatar
      The Amazing Atheist -
      Angry birds is the most pointless game I've ever seen in the AppStore. I mean Christ, they have angry bird merchandise now! Shirts, hats, coffee mugs, pins, stuffed toys. It's NOT that great of a game.

      If you want a real game, download cod world at war or dead space. Those are REAL games.


      Sent from my iPod touch using ModMyi
    1. Sanady361's Avatar
      Sanady361 -
      I think it's biased anyway.